Sr Associate, Growth (CRM Marketing & Operations)

About Grubhub

At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It’s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.  

Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners’ doors—and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.    

Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more. 

About The Opportunity

This role will be responsible for the end-to-end execution of CRM campaigns, including email, push, and in-app messaging. With a diner-first mindset and strong attention to detail, this role will lead campaign creation from strategy through launch, and will collaborate closely with business, marketing, and analytics stakeholders to drive measurable growth. The ideal candidate will develop content strategies, design audience segmentation, create testing roadmaps, and utilize dynamic CRM capabilities to create engaging content for diners. This role will also consult with cross-functional teams to influence campaign design, ensure flawless execution, and optimize live campaigns. Additionally, this role will own the content calendar, recommend workflow and platform optimizations, maintain a best practices playbook, and serve as a subject matter expert in CRM best practices to deliver exceptional customer experiences and drive engagement and conversion.

The Impact You Will Make

• Own and execute email, push, and in-app (CRM) campaign creation from intent generation, strategy, and planning to launch (end to end ownership) to increase new customer engagement, engage and retain active diners, and reacquire lapsed customers in partnership with business, marketing, and analyst stakeholders, to drive measurable growth

• Develop the message and content strategy, creative approach and development, target audience and segmentation, and testing roadmaps

• Consult with analytics, data, product, engineering, and business teams to understand key data points, diner profiles, journeys, and metrics to influence the design of and launch campaigns from ideation to post-launch monitoring

• Partner with analytics, data, studio teams on inputs and QA for campaign launches to ensure flawless execution and deployments

• Build, execute, and optimize messaging for dynamic content-driven ad hoc and automated/triggered campaigns in Braze

• Monitor live campaigns to ensure quality, solutioning with stakeholders for optimization and remediation

• Operate with a diner-first mindset and strong attention to detail to design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a customer experience that drives engagement and conversion

• Conduct creative, messaging, and targeting tests to drive diner engagement and orders, as well as build and maintain a playbook of learnings

• Recommend and implement operational, workflow, and platform improvements for ongoing optimizations of stakeholder management, operational production and QA, and documentation processes to drive efficiency

• Own development of content calendar and key CRM messaging points for your business area and/or diner lifecycle segment

• Serve as CRM subject matter expert to apply channel best practices, diner insights, platform capabilities, and competitive insights to develop and execute CRM strategy and personalized consumer experiences

What You Bring to the Table

• Bachelor’s degree required

• 1+ years experience in direct CRM operations (email and push)

• Hands-on executional experience in Braze (or similar ESPs and/or Consumer Engagement Platforms e.g., Salesforce Marketing Cloud, Iterable)

• Ability to manage multiple initiatives simultaneously, work well under pressure and tight deadlines, stay organized, and take projects from initial request through to implementation and deployment

• Ownership mindset to proactively identify future opportunities and effectively apply critical thinking to lead solutions day-to-day, take pride in delivering a valuable consumer experience

• Familiarity with automation platforms (e.g., enable dynamic creative optimization, personalization)

• Strong written and oral communication skills to effectively influence various functional groups and up to executive levels

• Strong self-management / prioritization and influence capabilities

• Strong attention to detail 

Got these? Even better!

• Experience with Contentful 

• Experience with in-app marketing 

• SQL skills

• Familiarity with tech industries or B2C/B2B2C distribution channels

As a matter of company policy, Wonder does not sponsor applicants for employment visa status for this role.

Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.

#LI-Hybrid

New York: $96,000 - $108,000 per year.

Illinois: $86,500 - $97,000 per year.

Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.  

A Final Note

At Wonder, we believe that in order to build the best team, we must hire using an objective lens.  We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion.  As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.  If you have a disability, please let your recruiter know how we can make your interview process work best for you. 

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.