Sr. Demand Generation Manager (HubSpot)

Fluent is looking for a Sr. Demand Generation Manager to own and accelerate full-funnel marketing programs that drive measurable results. In this role, you'll blend campaign execution, paid media strategy, and content distribution to create momentum across channels - with a sharp focus on pipeline impact.

This is a high-impact, hands-on role for someone who thrives in a fast-moving environment, brings a performance mindset to every project, and leads with data. You’ll turn strong ideas into campaigns that convert - and just as importantly, you’ll build the reporting infrastructure to understand what’s working, identify opportunities, and continuously optimize for growth. Expect to partner closely with sales, product, and growth leadership to align marketing efforts with revenue outcomes.

Paid Media & Campaign Execution

• Plan, launch, and optimize paid campaigns across B2B channels, including LinkedIn Ads, Google Ads, and other performance platforms
• Leverage existing assets and content to fuel campaign creative and landing experiences
• Develop and execute structured testing plans to improve performance
• Support account-based marketing (ABM) initiatives through precise audience targeting and campaign alignment with sales priorities

Email Marketing & Nurtures

• Build and send email campaigns, newsletters, and outbound sequences in HubSpot to engage prospects across the funnel
• Create and manage segmented lists to target the right audiences with relevant messaging
• Set up nurture workflows and collaborate with team leads to refine journey logic
• Coordinate with Sales and SDRs to ensure campaigns are aligned and that timely follow-up is happening

Reporting & Optimization

• Monitor performance metrics across campaigns and channels, including open rates, CTR, CPL, and conversion, with a focus on improving MQL-to-SQL conversion rates
• Create and maintain dashboards in HubSpot and Google Analytics
• Surface insights to help inform future campaigns and optimizations

Content & Channel Distribution

• Repurpose and distribute content across email, paid, and organic channels
• Write and iterate on short-form copy for ads and promotional emails
• Coordinate with the creative team to manage assets and ensure campaign readiness

Website & Landing Page Support

• Execute updates to landing pages, forms, and calls to action to support campaign launches and lead capture.
• Implement SEO best practices on campaign-driven pages to improve visibility and performance.

• 4–5+ years of experience in performance marketing, demand gen, or campaign execution
• Comfortable building and launching campaigns in HubSpot (or similar tools)
• Familiarity with LinkedIn Ads, Google Ads, and standard performance metrics
• Clear communicator with a knack for writing short-form, conversion-oriented copy
• Organized, proactive, and able to manage multiple campaigns at once
• Strong attention to detail and an eagerness to learn and grow

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit 

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $115,000 to $130,000 + Bonus - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.