Sr. Director, Product Marketing and Enablement

| New York, NY, USA | Hybrid
Employer Provided Salary: $198,000-$244,650 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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RollWorks is taking the ABM space by storm, and we need a leader to continue (and increase!) the momentum. Reporting to the VP of Marketing of RollWorks, this role leads all aspects of RollWorks’ strategy across our product’s go-to-market, including research, positioning, packaging, pricing, product launches, product lifecycle management, and revenue enablement. You’ll apply your deep analytical skills to find opportunities to optimize our go to market paths and product positioning within the Martech ecosystem. With your storytelling skills, you’ll pave the narrative path to differentiation. You’ll partner with members of the RollWorks’ marketing team plus Product and Sales to turn RollWorks into the leading account-based platform.

If you enjoy being the glue that binds our product vision to the strategy (and tactics) driving sales and marketing to achieve results, we want you. You love being the product evangelist, driving product launches, and mastering the competitive landscape and defining position in-market as a result. You are a passionate communicator who grasps technical problems and turns them into value propositions that resonate with buyers’ problems. You have a proven ability to 'GSD' cross-functionally. You love being in the center of the action with customers and sales teams as well as working to solve the biggest, most strategic challenges facing a business. Sound familiar? Excellent. Read on.

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The Impact You’ll Make:

  • Leads the RollWorks product marketing and enablement team and works with product, sales, customer success, and corporate and demand marketing teams to acquire new customers, retain current customers and solidify our key position in the greater market.
  • Enables revenue teams to be successful through the creation of compelling (and killer!) customer-facing content and sales enablement materials turning our product positioning into compelling experiences like videos, web properties, microsites, slides etc.
  • Ensures the competitive analysis and internal training strategy helps sellers and customer success teams position and differentiate RollWorks from alternatives
  • Plans launches of new products and updated releases of existing products, leading the implementation of coordinated cross-functional high impact product launches
  • Acts as a primary leader with vision and SME for RollWorks Account-Based Platform, including speaking engagements, written works, and participating in briefings with analysts and influencers

Skills You’ll Bring:

  • Bachelor's degree required, MBA preferred
  • 12+ years of marketing experience with at least 7+ years of demonstrated ability in product marketing
  • Strong product chops - whether through a path in product management experience or technical product marketing and a data-driven approach
  • Experience rolling out new products to a direct sales team and the interconnectedness of CRM and marketing automation systems
  • Excellent people management, team building skills, and the ability to challenge team members to uncover internal or external blockages
  • Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives

Additional Information:

Minimum salary of $198,000 to maximum salary of $244,650 + bonus + equity + benefits. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

Benefits and perks:

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page

About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. RollWorks empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record. Learn more at www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [email protected].


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RustLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • StatamicCMS
    • SalesforceCRM
    • AdRollEmail
    • MarketoLead Gen

Location

We have a large population of Rollers in New York City. We offer access to shared workspaces for Rollers in the City and region who want to meet in person and collaborate face-to-face. This is optional for most Rollers, as we embrace a remote-first mindset.

An Insider's view of NextRoll

laura-fowler

How would you describe the company’s work-life balance?

I highly recommend our company to family, best friends, and anyone looking for a place where a healthy culture is as important as a balance sheet. Our company offers many supplemental programs to help employees maintain work-life balance and improve their mental and physical health.
laura-fowler

Laura

New Business Account Executive
kushan-patel

What's the biggest problem your team is solving?

As NextRoll is on a journey from previously being a media-only business to a full SaaS-based marketing platform for B2B and B2C customers, we’ve embarked on opportunities to take our data science and machine learning teams' talents and apply them to brand new areas in the MarTech space.
kushan-patel

Kushan

VP of Product
pleasant-middelhof

How does the company support your career growth?

From providing programs that bring joy to the employees to promoting ongoing education reimbursement, as an employee, you can tap into many ways to be even more successful professionally and personally. We hire incredible people who bring unique talents to the organization, and NextRoll intentionally invests in ways to help everyone grow.
pleasant-middelhof

Pleasant

Sr. Manager, New Business Sales (Strategic)
vibhor-kapoor

How do you empower your team to be more creative?

We can all get caught in the “what” and “when” and spend little time on the “why.” Flag planting can be very powerful and helps teams do their best. Leadership is a lot about outlining the “why,” bringing the inspiration to be on the journey and coaching along the way. Building trust with one team mindset is also key.
vibhor-kapoor

Vibhor

President of AdRoll
roli-saxena

What is your vision for the company?

As we embark on the journey ahead, our incredible culture will be front and center for me. I'm committed to listening, learning, and tapping into the collective brilliance of our Rollers so that together, we can write the next chapters of our NextRoll story.
roli-saxena

Roli

Chief Executive Officer

What are NextRoll Perks + Benefits

NextRoll Benefits Overview

Competitive salary and equity
100% employee coverage for medical, dental and vision premiums
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back

Culture
Volunteer in local community
NextRoll Gives Back connects our employees with opportunities to volunteer their time–advancing education, professional development, and community support.
Partners with nonprofits
San Francisco Education Fund, June Jordan School for Equity, SF Marin Food Bank
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
We have an autonomous culture where you'll work with your manager to adjust your schedule as needed.
Remote work program
It is up to our employees if they'd like to work in-office, flex (combination of in-office and WFH), or fully remote. Learn more here: https://rollwhereyouthrive.com/
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Hiring practices that promote diversity
Check out our feature with BuiltIn about how we reduce bias in our interview process. https://www.builtinsf.com/2020/07/17/reduce-hiring-bias
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
NextRoll covers 100% of premiums for all employees
Vision insurance
NextRoll covers 100% of premiums for all employees
Health insurance
NextRoll covers 100% of premiums for all employees
Life insurance
Wellness programs
RollWell is focused on the well-being of our teams and provides unique programming that includes live-led meditation sessions, workout classes, and accounts with Class Pass, Calm, and Modern Health.
Team workouts
NextRoll's team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental health benefits
Free Calm App, wellness and mindfulness talks from David Perls (https://www.sfstress.com/about-david-perls)
Financial & Retirement
401(K)
401(K) matching
Company equity
NextRoll wants all of our Rollers to have a piece in our company's success and offer stock options that vest over a 4 year period, with a 1 year cliff.
Employee stock purchase plan
Performance bonus
We offer a structured performance bonus plan for many of our roles. Bonuses are paid out on a monthly, quarterly, or annual basis (role dependent).
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
NextRoll offers 12 weeks of paid family leave
Vacation & Time Off Benefits
Generous PTO
NextRoll offers 20 days (4 weeks) of PTO per year
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Free snacks and drinks
Some meals provided
In-office employees get snacks and periodic in-office lunches. Remote employees get a monthly Crafty snack box mailed to their home.
Company-sponsored happy hours
Onsite office parking
An on site lot is available for parking by daily reservation
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
NextRoll has our own Learning and Development team that creates training programs to help our Rollers further their skills.
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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