Sr Director, Product Marketing

The Senior Director/Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

• USA (Strong preference on the East Coast, or Central US) / UK
• Fully Remote

You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

• Mastering momentum: A look back at event

Own the narrative & category

• Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
• Drive the narrative and build analyst relationships with the likes of Forrester and Gartner. 

Lead GTM & Launches

• Comfortable working in an Agile environment, staying closely aligned with rapid product iterations and continuous delivery, while ensuring that market positioning, messaging, and go-to-market strategies evolve in step.
• You thrive in fast-moving, cross-functional teams, quickly translating continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
• Drives go‑to‑market strategy and integrated launch plans for new capabilities and product launches; set the bar for “what good looks like” from beta to general availability.
• Own cross-functional alignment and sales enablement for product launches, analyst relations, community building across Product, Sales and Marketing.
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
• Partner with the SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.

Price, package, and scale adoption

• Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions that reduce time‑to‑value.
• Instrument, test, and iterate messaging and offers across the funnel.

Bring the outside in

• Run market, customer, and competitive research; turn insight into action for Product and GTM.
• Lead analyst briefings and customer references; represent HTB at events and with key accounts.

Enable the field

• Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
• Coach AEs/SEs/SDRs and scale enablement with reusable assets and training.

Build and lead the team

• Mentor, and develop a high‑performing product marketing team (PMM, competitive intel, analyst relations) comprising B2B and B2C.
• Create operating rhythms: messaging reviews, launch post‑mortems, win/loss loops.
• Report progress and insights to the SVP of Marketing; drive cross‑functional accountability on launch outcomes and messaging consistency.

• 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
• Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
• Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
• People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
• Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
• Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
• Excellence in storytelling—written, visual, and on stage.
• Strong analytical chops: you work from data, customer insight, and rigorous testing.

• Adoption and engagement of newly launched products/capabilities (activation, time‑to‑first‑value).
• Pipeline and revenue influenced by product launches and plays; win rate against key competitors.
• Sales productivity: relationship building, message adoption, talk‑track adherence, and POV/demo conversion to name a few.
• Pricing/packaging impact on deal velocity and expansion.
  

• 🎯You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
• 🎯 You'll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
• 🎯 You'll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
• 🎯 Most importantly, you'll have a blast at HTB 🥳 because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!

• Compensation: USD 170,000-200,000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development, participation in conferences
• State-of-the-art equipment
• Full access to the Hack The Box lab offerings; so you can learn how to hack 😉

• Level 1: To complete level one’s objective, submit your application. 

• Level 2: Meet the Talent Acquisition team. Level’s objective: highlight your past achievements, ambitions, and values.
• Level 3: Meet the hiring manager. Level’s objective: connect with the most important stakeholder and share with them your achievements. 
• Level 4: Meet with sales representatives to discuss your previous successes partnering with sales
• Level 5: Meet with Product Management representatives and discuss your previous successes partnering with product teams.
• Level 6: Meet more of the marketing team.
• Level 7: You've officially received an offer from HTB! To complete the last level and the Quest, all you need to do is accept the offer. 
• Quest complete. Congratulations, you’re officially one of us 🥳🎉🎇Your next quest: complete the onboarding.

At Hack The Box, we are on a quest to find the most exceptional and enthusiastic talent to join our team. Whether or not you consider yourself a gamer, we value what makes you unique and want to know more about you. This job post provides just a glimpse of the incredible gamified experience our business and consumer customers enjoy through our platforms. So, if you're ready to embark on a journey of disruption, growth, and adventure, we can't wait to meet you!

 Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. Powered by a vibrant global community and hands‑on, real‑world training, HTB helps security teams practice like attackers, validate skills continuously, and move faster against emerging threats. We’re scaling rapidly across the enterprise market—especially in Financial Services, MSSPs, and Technology—and we’re just getting started.

If you’re excited to turn technical depth into crisp stories, to shape a category, and to fuel measurable growth in a fast, collaborative environment—come build with us.

🚨 News & Resources: 

• Get the most important updates on HTB’s !
• We are super proud to share that Hack The Box’s entities in the US, the UK & Greece have been certified as a Great Place to Work (2024-2026). 
• Take a sneak peek at and our . Get more insights about our HTB culture and employee experience by visiting the “” section of our site, our , and .

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.

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