The Sr. Ecommerce Manager leads site strategy and personalization efforts for FSAstore and HSAStore, focusing on revenue growth, customer engagement, and team leadership.
About the Role:
Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.
What you'll do:Site Strategy & Revenue Growth
- Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
- Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
- Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
Personalization & Customer Experience
- Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
- Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
- Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
- Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
- Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
Performance Analytics & Optimization
- Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
- Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
- Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
- Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
Team Leadership
- Manage and mentor a team of 2–4 ecommerce specialists.
- Foster a culture of performance, data rigor, and optimization across the site.
- Partner cross-functionally with creative, UX, data, and product teams to align priorities.
- Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
- Demonstrated ROI ownership, you've managed a site with real revenue accountability.
- Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
- Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
- Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
- Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
- Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
- Experience managing, mentoring, and developing direct reports
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $120,000 - 150,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
Candidate Privacy Notice
Health-E Commerce New York, New York, USA Office
New York, United States
Similar Jobs
eCommerce • Retail
Lead ecommerce merchandising and integrated marketing across three brands. Own Shopify storefronts, taxonomy, onsite search, promotions, experiments, and measurement. Build and manage a merchandising team, translate commercial priorities into site and campaign execution, and drive improvements in conversion, AOV, retention, and revenue using data and AI-enabled workflows.
Top Skills:
Experimentation PlatformsFeed-ManagementGa4KlaviyoMetafieldsMetaobjectsPower BIProduct-Information ManagementSearchspringShopifyShopify AnalyticsShopify PlusTableau
AdTech • Marketing Tech • Software
Lead end-to-end ecommerce and subscription strategy focused on CRO, AOV, subscription adoption, churn reduction, pricing tests, and upsell/cross-sell. Design and run statistically sound tests, manage ReCharge retention tactics and dunning, partner with acquisition, product, creative, and operations, and own site QA to improve LTV and conversion metrics.
Top Skills:
AftersellConvertOptimizelyRechargeShopify PlusVwo
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Business Intelligence • Data Privacy
The role involves designing cloud infrastructure, managing production Kubernetes clusters, optimizing CI/CD pipelines, enhancing developer experience, and ensuring reliable AI workloads. Candidates should have extensive experience in infrastructure and distributed systems engineering with strong coding skills and cloud expertise.
Top Skills:
AWSAzureDatadogDockerElkGCPGoGrafanaJavaKubernetesPrometheusPythonTerraform
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
