Sr Manager, Acquisition

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.

We’re looking for a strategic, performance-minded Senior Manager of Acquisition to lead Magic Spoon’s paid demand engine across DTC. This is a critical growth role focused on driving efficient customer acquisition and scaling our core acquisition channels across Meta, YouTube, podcasts, influencer, and emerging platforms, while also providing strategic oversight for Amazon and TikTok Shop in partnership with external agencies. 

The ideal candidate is a sharp paid social operator with a strong performance marketing foundation, a proven track record scaling acquisition programs, and a keen eye on the broader acquisition ecosystem, balancing creative strategy, testing, media efficiency, and smart budget trade-offs to drive incremental growth across channels.

This is a full time role with a preference for in person/hybrid work based in Tribeca, New York City (Tue/Wed/Thu in office). We are also open to remote candidates across the US. This role will be reporting to the Sr. Director, Omni-channel Growth Marketing.

• Own paid social acquisition end-to-end - Meta, TikTok, and emerging platforms - as Magic Spoon's primary DTC new-customer engine.
• Direct agency and consultant resources, keeping briefs, creative testing roadmaps, audience strategy, and pacing on track.
• Partner with Creative and Brand to develop performance-led creative; build tight feedback loops between testing learnings and creative production.
• Forecast and manage the paid social budget; own CAC, ROAS, contribution margin, and new-to-brand mix.
• Own the paid social testing roadmap - formats, audiences, offers, landing pages - and codify learnings across the team.

• Own management and execution of mid-funnel channels: podcast, influencer, and YouTube/OLV.
• Manage external partners and onboard new ones where useful; build a creator and partnership roster that ladders to brand and growth goals.
• Lead the measurement strategy across channels, leveraging internal MMT and MMM insights to build a strong testing roadmap, inform media planning and creative decisions, and drive incremental business impact across the broader acquisition ecosystem.
• Top-of-funnel (CTV/linear, programmatic) support as it makes sense 

• Oversee TikTok Shop in coordination with the Sr. Director and Brand team, managing agency partners, affiliate programs, creator partnerships, paid GMV ads, and cross-functional coordination with Ops to support execution and growth.
• Coordinate marketplace planning with the broader acquisition mix; partner with Operations and Finance on marketplace forecasting and supply chain coordination.

• Support the acquisition measurement approach - MMM, MMT, lift testing, survey - and translate complex results into clear decisions for the team.
• Forecast and manage the cross-channel acquisition budget in partnership with Finance; surface trade-offs and ensure efficiency across channels.
• Partner with Retention, Retail, and Brand on integrated campaigns, promo planning, and demand shaping.
• Provide consolidated POVs and feedback across teams; ensure media learnings inform broader marketing and business strategy.

• 6+ years in paid media, paid acquisition, or growth marketing, with direct channel ownership and budget accountability.
• Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG and DTC brand.
• Experience at a CPG or DTC brand with omnichannel distribution preferred.
• Operational fluency across performance and growth marketing channels, with familiarity in areas such as podcast, influencer, and YouTube/OLV.
• Strong opinions on creative for performance - comfortable writing briefs, giving feedback, and partnering with Creative on production.
• Exceptional project management, communication, and stakeholder skills. 
• Amazon or TikTok Shop experience a plus but not required.  
• Experience with measurement methodologies - MMM/MMT, lift, attribution, survey - is a bonus. 
• A passion for food, CPG, and the fast-evolving acquisition landscape.

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance (50% covered for dependents)
• 401(k) with company match
• Generous parental leave
• Flexible vacation
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office
• Unlimited cereal ✨ 🥣

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. However, all candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $130,000-$160,000.