Sr. Manager, Audience & Industry Insights

 

●      Growth Focused

●      Social Accountability

●      Tenacious Behavior

●      Valued Actions

 

 

 

 

As the Sr. Manager of Audience and Industry Insights, you will be responsible for developing compelling, data-driven insights and narratives that enhance awareness and perception of GSTV among marketers, agencies, and supply-side retailers.  You will synthesize first and third-party audience data to develop clear, quantitatively-driven stories in support of the company’s sales and marketing efforts.  The Sr. Manager will creatively mine novel sources of consumer and industry data to develop effective positioning strategies for the company.  You will also cultivate new sources of data and conduct original studies in partnership with world-class data and research firms, highlighting trends and behaviors that support the GSTV value proposition and are of interest to its customers.

 

Responsibilities include, but are not limited to:

·       Developing compelling data-driven insights and narratives that enhance GSTV’s awareness, perception, and positioning in the marketplace

·       Source and develop quantitative support for stories establishing GSTV as a leader and expert in consumer behavior, fuel & convenience, key ad categories, and GSTV’s unique audience/environment

·       Analyze raw survey data, sales data, and geospatial behavioral data; draw statistically valid conclusions about audience behaviors and consumer trends

·       Position and communicate findings in compelling, visually appealing, easy-to-understand written and visual communications

·       Leverage both original and syndicated research to develop (in collaboration with the GSTV marketing team) marketing collateral and drive external narratives (PR)

·       Strategically synthesize data from numerous source, including well-respected primary research partners, syndicated data services, publicly available and government databases, and location/mobility data providers

·       Develop white papers and thought leadership aligning GSTV with research and agency partners

·       Create category deep-dives / briefings for sales team

·       Build and maintain strong relationships with GSTV’s research and analytics vendors

·       Scope and manage original audience, content, and consumer research, partnering with agencies, research vendors, and internal stakeholders

·       Develop client and industry-specific marketing narratives, synthesizing information from proprietary research, industry resources, and consumer behavioral data

·       Perform ad-hoc analyses

·       Educate and disseminate research across the GSTV revenue organization

·       Other duties as assigned.

 

Requirements: 

The ideal candidate is:

·       Experienced in managing brand lift, foot traffic lift, and sales lift measurement

·       Experienced in gathering data from syndicated vendors like Nielsen & MRI, and exploring external sources for industry insights (AdAge, Digiday, Insider Intelligence, etc.)

·       Proficient in Excel & Powerpoint

·       A clear, confident communicator in written and live settings (including client presentations)

·       Comfortable developing data-driven, sales-focused narratives Data-driven storytelling + ability to identify and communicate compelling insights derived from quantitative analysis

·       Enjoys and excels at explaining complex concepts simply and accurately

·       Crafts impactful data visualizations (charts, maps, etc.)

·       Strong quantitative anlaysis skills; deep hands-on analytical experience

·       History of successful research project management (from idea to output), vendor selection and negotiation

·       Relationships and familiarity with a wide swath of consumer and media research, data, and analytics companies (primary, syndicated, behavioral, geospatial) and agency research teams

·       Competency with Excel (data cleaning, pivot tables, etc.) is required; experience with software for quantitative analysis of large data sets (Python, R, Domo, Alteryx, etc.) is desired

·       Experience with survey-writing and experimental design

·       Understanding of media and advertising landscape, particularly with respect to current trends across TV, digital, and streaming

 

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Experience:

·       5-7 years of experience in an insights role within media, advertising, marketing or consulting

 

Education:

·       Bachelors degree required, preferably in a discipline such as sociology, psychology, economics, marketing, or other quantitative areas

 

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.