Sr. Manager, Data Governance

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Sr. Manager, Data Governance will play a pivotal role in maturing our data governance framework. This position requires deep expertise in data governance principles including Master/Reference Data, with hands-on experience managing tools and processes on traditional tech stacks while leading the adoption of innovative, automated practices using modern tools like Atlan, Reltio, Databricks, Snowflake, Salesforce, and AWS. Leading a team of 3 Data Governance Analysts, you will collaborate with cross-functional technology teams and business domain owners and their designated stewardship to ensure data governance policies, procedures and deliverables are executed as part of both our Strategic Programs and BAU activities across Comcast Advertising business domains.
Job Description
Core Responsibilities

• Work with Domain Owners/Data Stewards to define Data Governance Epic Scope and Identify new CDEs with proper Business Glossary Definitions; Define the necessary Data Quality and Reconciliation Rules/Business Logic required to ensure the efficacy of CDEs, Work with Data Engineering to ensure we capture Technical Lineage for our CDEs, Implement CDE Data Quality Rules, Reconciliation Controls and corresponding Quality Dashboards
• Automate CA Data Governance processes in our Metadata/MDM tooling (i.e. Match-Merge Resolution, etc.); Lead Data Remediation activities with Technology Platform Owners and cross-functional teams; Maintain/Publish Data Governance Reporting/Status for all activities; etc.
• Implement comprehensive data governance practices, including data stewardship, metadata management, data lineage, quality assurance, identification and governance of Critical Data Elements, promotion of data ethics and responsible AI practices, and master data management processes across multiple domains.
• Lead the maintenance and optimization of data governance ensuring compliance with regulatory requirements (e.g., GDPR, CCPA) and internal standards.
• Drive the rollout of new, automated data governance practices by integrating tools like Atlan for advanced metadata management, cataloging, automated data profiling (via Playbooks), governance workflows (for approvals, access requests, metadata enrichment, and policy enforcement), Reltio for master data management (including advanced match, merge, survivorship, and golden record creation for entities such as Salesforce Accounts, Opportunities, and related objects), and platforms such as Databricks (Unity Catalog), Tableau Cloud and Snowflake.
• Conduct assessments of current data assets across domains and legacy sources, identify gaps (including profiling insights and CDE prioritization), and create roadmaps for migrating governance processes from older tech stacks to modern, automated tools that enable hybrid governance models (balancing domain-led ownership with enterprise standards) while addressing domain-specific requirements.
• Collaborate with IT, Data Engineering, analytics, business stakeholders, and domain leads (e.g., in Finance, Customer, Supply, Audience, Measurement & Attribution) to define data ownership, establish enterprise-wide data catalogs, identify and document Critical Data Elements , drive data literacy and change management initiatives across the organization, and implement automated workflows for data classification, auditing, access management, identity and access governance, third-party data sharing, issue resolution, and quality enforcement.
• Mentor and lead a team of 3 Data Governance Analysts, providing guidance on best practices in data governance and MDM, AI-readiness, training on both traditional and emerging tools, and fostering a collaborative, high-performance team environment.
• Monitor data governance metrics and program effectiveness across domains, perform root cause analysis for recurring data quality issues, report insights to leadership, and recommend improvements to enhance data trustworthiness, operational efficiency, and business outcomes while driving measurable business value through governed data.
• Stay abreast of industry trends in data governance, MDM, and advertising technology, and contribute to data strategy, including vendor evaluations and proof-of-concept initiatives.
• A key focus will be identifying, defining, and governing Critical Data Elements to prioritize governance efforts on the most business-critical data assets and promote ethical, responsible data use in support of AI initiatives.
• Additional duties as determined and assigned.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Required Qualifications:

• Bachelor's degree in Computer Science, Information Systems, Data Management, or a related field (Master's preferred).
• 7+ years of experience in data governance, data management, or a similar role, with at least 3 years in a senior or leadership capacity managing teams.
• Strong foundational knowledge of data governance frameworks (e.g., DAMA-DMBOK)
• Hands-on expertise in implementing data governance and MDM on modern platforms, such as Atlan for metadata/cataloging, automated data profiling (Playbooks), governance workflows, and policy automation; Reltio for MDM (with emphasis on match/merge/survivorship for Salesforce entities like Accounts and Opportunities); Databricks Unity Catalog; Snowflake Polaris Catalog; and AWS services (e.g., S3, Glue, Athena).
• Proficiency in SQL and data modeling, with experience in data quality tools and processes (e.g., profiling, cleansing, and validation). We use MonteCarlo for data observability and Atlan for automated profiling and governance workflows.
• Demonstrated ability to roll out Data Governance, master data unification, and automated practices in a cross-functional, multi-domain setting.
• Excellent communication skills, with the ability to translate concepts for non-technical stakeholders and domain experts.
• Familiarity with data privacy laws, security standards, and risk management in a data-intensive environment.

Preferred Qualifications:

• Certifications such as Certified Data Management Professional (CDMP), Certified Information Privacy Professional (CIPP), or AWS Certified Data Analytics.
• Experience in the media, advertising, or telecommunications industry.
• Knowledge of additional tools like Collibra, Informatica, or Talend for data governance (we primarily use Atlan for modern governance automation). Experience with BI tools like Tableau or similar for data visualization.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant's criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
Skills:
Business Strategies; Big Data; Business Development; Curious Mindset; Analytics
Salary:
National Pay Range: $100,277.88 USD-$235,026.28 USD Illinois Pay Range: $106,545.25 USD - $206,823.12 USD Colorado Pay Range: $112,812.61 USD - $216,224.17 USD Hawaii Pay Range: $131,614.72 USD - $197,422.07 USD Washington DC Pay Range: $144,149.45 USD - $216,224.17 USD Maryland Pay Range: $119,079.98 USD - $216,224.17 USD Minnesota Pay Range: $112,812.61 USD - $197,422.07 USD New York Pay Range: $119,079.98 USD - $235,026.28 USD Washington Pay Range: $112,812.61 USD - $225,625.23 USD New Jersey Pay Range: $125,347.35 USD - $225,625.23 USD Vermont Pay Range: $119,079.98 USD - $188,021.02 USD Massachusetts Pay Range: $125,347.35 USD - $225,625.23 USD California Pay Range: $112,812.61 USD - $208,912.24
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years