The Sr. Manager of Digital Media will lead the paid media strategy, optimize budgets, manage partnerships, oversee creative strategies, and improve conversion rates to drive user acquisition and ROI.
Title: Sr Manager - Digital Media
Reports To: Chief Digital Officer
Location: This role will be hybrid, based in our New York Office
About Todd Snyder
Known for its sophisticated take on redefining how to dress the modern gentleman, Todd Snyder collections draws from Savile Row tailoring, vintage military apparel and classic American workwear, making timeless pieces relevant for the well-dressed man. Based in New York, the brand meticulously sources elegant materials from around the world, creating designs that are both smart and refined.
Get to Know the Role:
We are seeking a high-impact, data-obsessed Sr. Manager of Digital Media to architect and scale our growth engine. This is a "full-stack" performance role designed for a marketer who can pivot seamlessly between high-level incrementality math and the nuance of creative storytelling. You will lead our paid media strategy across the entire funnel, ensuring that every dollar spent is an investment in profitable, long-term customer relationships. In addition to managing our core channels, you will be the strategic bridge between our data, our creative team, and our financial targets.
What You’ll Do:
- Omnichannel Strategy & Execution: Oversee and optimize a multi-million dollar budget across Google Shopping, Paid Social (Meta/TikTok), Affiliate, CTV, and Retargeting.
- Agency & Partnership Management: Lead our paid media strategy and collaborate with external agencies to ensure flawless execution, budget allocation, and performance tracking.
- Creative Strategy & Feedback Loop: Act as the primary bridge between data and design. You will translate raw performance metrics into actionable creative briefs for paid channels, identifying which "hooks" and visual styles lower CAC and drive engagement.
- Feed Management & Catalog Health: Own the technical health of our product feeds (Google Merchant Center, Meta Catalog). Optimize product titles, categorization, and custom labels to improve visibility and ensure we aren't wasting spend on out-of-stock sizes or low-margin SKUs.
- Incrementality & Testing: Oversee and execute a rigorous incrementality testing plan (Geo-testing, lift studies) to identify true acquisition growth opportunities and eliminate inefficient spend.
- Analytics & Insight: Use GA4 and Looker to identify trends, track KPIs (CAC, ROAS, LTV), and inform fast, decentralized decision-making.
- Conversion Optimization: Partner with the E-commerce team on UX testing, PDP improvements, and bundling strategies to improve on-site conversion rates for paid traffic.
Key Performance Indicators:
- User Acquisition: Net new customer growth.
- CAC (Customer Acquisition Cost): Efficient scaling within target boundaries.
- ROAS / MER: Achieving blended and channel-specific return targets.
What You Bring:
- Experience: 5+ years in DTC growth or performance marketing, ideally within a fashion/apparel e-commerce environment.
- Core Stack: Expertise in GA4, attribution tools, and e-commerce platforms (Shopify/Magento).
- AI-Native: Demonstrated use of AI tools (ChatGPT, Gemini, Copy.ai, Motion, etc) to increase workflow leverage and creative output.
- Analytical Rigor: A test-driven mindset with the ability to manage complex data sets and translate them into simple, actionable strategies.
- Creative Instincts: Ability to move between brand storytelling and cold, hard conversion optimization. You know what a good ad looks like and why it works.
- Tech Literacy: Experience with CRM/Email platforms (Klaviyo) and feed management tools (Feedonomics) to ensure a healthy full-funnel ecosystem.
Perks: Why You’ll Love it Here
- Generous employee discount
- Summer Fridays
- Casual dress code
- Hybrid schedule
- FOMO events (Exciting company-wide events)
Pay/Benefits Information
- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here
- AEO may also provide discretionary bonuses and other incentives at its discretion.
Todd Snyder - We're an American menswear brand based in New York City. Since launching his eponymous label in 2011, Todd Snyder has redefined how modern Americans can present themselves to the world in stylish and unexpected ways. We are a talented, passionate, creative team of people working to design and market the building blocks of a modern gentleman's wardrobe in a way that blends heritage craftsmanship with a timely aesthetic. We believe that while trends may come and go, some things - like the importance of dressing well and cultivating a unique personal style - will never go out of fashion.
The company ships worldwide through its website, and operates 14 stores (and counting) in the United States, which have been hailed as innovative retail and lifestyle hubs by The New York Times, New York Magazine, GQ and others.
Todd Snyder is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. Todd Snyder prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all Todd Snyder activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. Todd Snyder also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
Top Skills
Chatgpt
Copy.Ai
Feedonomics
Ga4
Gemini
Klaviyo
Looker
Magento
Shopify
Similar Jobs
.png)
Gaming
The Senior Incident Response Engineer leads the response to complex security incidents, conducts investigations, analyzes threats, and advises stakeholders in security matters.
Top Skills:
AWSAzureDatabricksElasticGCPGoJavaPythonRustSplunk
Consumer Web • Information Technology • Sales • Software
The Senior Commercial Business Partner will advise the VP of US Commercial by translating data into strategic insights, driving commercial performance, and developing dashboards for decision-making.
Top Skills:
LookerSalesforceTableau
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Real Estate
The Web Developer will build and maintain web pages in Webflow, ensuring responsiveness and performance, while collaborating with design and marketing teams.
Top Skills:
CSSHTMLJavaScriptWebflow
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
