The Sr Manager Marketing Tech Enablement oversees marketing automation architecture, manages APIs, leads a tech team, and drives integration strategy and feature development while ensuring alignment with marketing objectives.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Senior Marketing Tech Enablement Manager will serve as the technical architecture authority for marketing automation and CDW's marketing technology ecosystem. This role owns platform intake, triage, and the overall health of our martech ecosystem. They partner closely with IT and technology teams to ensure scalable system design, stable integrations, and a proactive roadmap for feature development. In addition, this role will be responsible for designing, implementing, and governing API-driven, cloud-native integrations across CDP, CRM, journey orchestration, analytics, and activation platforms.
* What you'll do
* Strategic Technical Architecture & System Design
* Own and define the end-to-end architecture for the marketing automation and martech ecosystem, ensuring platforms, data flows, and integrations are reliable, scalable, and aligned with enterprise IT standards.
* Translate marketing requirements into technical specifications and architectural solutions.
* Own the intake queue for marketing platform requests, incidents, enhancements, and defects.
* Triage and prioritize issues, determine root causes, and coordinate with IT and vendors to drive timely resolution.
* Partner with IT and Data teams to maintain alignment on data models, APIs, middleware, and infrastructure.
* Design and document RESTful APIs including authentication, rate limiting, troubleshooting, versioning, and error handling, and evaluate MarTech platforms for API maturity and integration complexity. Cloud & Data Architecture
* Architect cloud-native integration solutions leveraging AWS, Azure, or equivalent platforms.
* Design scalable ingestion pipelines supporting batch and real-time flows.
* Establish monitoring, logging, and observability standards.
* Ensure secure handling of PII and compliance with governance standards.
* Evaluate technical debt and recommend re-architecture strategies. Operational Excellence & Governance
* Maintain ongoing health, performance, and governance for platforms like Marketo, SFMC, Salesforce CRM, AEP/RTCDP, Monday.com, and analytics tools.
* Ensure documentation, system configurations, integrations, and automations follow consistent governance and version control.
* Monitor platform usage, security, and stability, escalating risks proactively.
* Establish integration guardrails and governance standards.
* Maintain system diagrams, sequence diagrams, and API documentation.
* Oversee vendor technical deliverables for architectural compliance. Enablement & Technical Leadership
* Own the feature development lifecycle- from gathering requirements to prioritization, solutioning, QA, rollout, and change management.
* Maintain a forward-looking roadmap that aligns with marketing strategy, business needs, and enterprise technology direction.
* Translate architectural designs into technical documentation and executive summaries.
* Build, mentor, and develop a high-performing Marketing Technology team, including coaching team members on stakeholder management, strategic thinking, and technical skills.
* Accountability for setting team priorities, capacity planning, and resource allocation.
* Drive alignment and capability adoption by partnering with Marketing, Sales, RevOps, Data, and Digital teams to translate complex architectural concepts into clear documentation and ensure organization-wide understanding and adoption of new MarTech capabilities. Project & Budget Management
* Manage technical resource allocation and integration capacity planning.
* Oversee end-to-end MarTech implementations.
* Guide integration roadmap prioritization based on scalability and risk. Thought Leadership & Continuous Modernization
* Champion modernization through composable architecture and API-first design.
* Stay current on evolving API standards and cloud infrastructure models.
* Lead innovation initiatives around AI/ML-driven decisioning.
What we expect of you
* Bachelor's degree in Information Systems, Computer Science, Engineering, or related field and 7+ years of experience in Marketing Technology, CRM integration, or enterprise integration engineering or 11+ ears of experience in Marketing Technology, CRM integration, or enterprise integration engineering
* 5+ years designing and implementing RESTful APIs including authentication and governance standards.
* Strong understanding of HTTP protocols, JSON payload design, and event-driven architecture.
* Experience writing technical integration specifications.
* Working knowledge of Python, JavaScript/Node.js, or similar languages.
* Experience architecting cloud-native integrations using AWS or Azure.
* Familiarity with event streaming platforms such as Kafka or EventBridge.
* Deep understanding of data modeling and CDP architecture.
* Required Platform Expertise: Adobe (AEP, Marketo, RTCDP, Target) and Salesforce.
* Proven leadership experience managing technical teams.
* Strong executive communication skills.
* Willingness to travel up to 10%. Pay range: $143,000 - $199,800 depending on experience and skill set Annual bonus target of 15% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Senior Marketing Tech Enablement Manager will serve as the technical architecture authority for marketing automation and CDW's marketing technology ecosystem. This role owns platform intake, triage, and the overall health of our martech ecosystem. They partner closely with IT and technology teams to ensure scalable system design, stable integrations, and a proactive roadmap for feature development. In addition, this role will be responsible for designing, implementing, and governing API-driven, cloud-native integrations across CDP, CRM, journey orchestration, analytics, and activation platforms.
* What you'll do
* Strategic Technical Architecture & System Design
* Own and define the end-to-end architecture for the marketing automation and martech ecosystem, ensuring platforms, data flows, and integrations are reliable, scalable, and aligned with enterprise IT standards.
* Translate marketing requirements into technical specifications and architectural solutions.
* Own the intake queue for marketing platform requests, incidents, enhancements, and defects.
* Triage and prioritize issues, determine root causes, and coordinate with IT and vendors to drive timely resolution.
* Partner with IT and Data teams to maintain alignment on data models, APIs, middleware, and infrastructure.
* Design and document RESTful APIs including authentication, rate limiting, troubleshooting, versioning, and error handling, and evaluate MarTech platforms for API maturity and integration complexity. Cloud & Data Architecture
* Architect cloud-native integration solutions leveraging AWS, Azure, or equivalent platforms.
* Design scalable ingestion pipelines supporting batch and real-time flows.
* Establish monitoring, logging, and observability standards.
* Ensure secure handling of PII and compliance with governance standards.
* Evaluate technical debt and recommend re-architecture strategies. Operational Excellence & Governance
* Maintain ongoing health, performance, and governance for platforms like Marketo, SFMC, Salesforce CRM, AEP/RTCDP, Monday.com, and analytics tools.
* Ensure documentation, system configurations, integrations, and automations follow consistent governance and version control.
* Monitor platform usage, security, and stability, escalating risks proactively.
* Establish integration guardrails and governance standards.
* Maintain system diagrams, sequence diagrams, and API documentation.
* Oversee vendor technical deliverables for architectural compliance. Enablement & Technical Leadership
* Own the feature development lifecycle- from gathering requirements to prioritization, solutioning, QA, rollout, and change management.
* Maintain a forward-looking roadmap that aligns with marketing strategy, business needs, and enterprise technology direction.
* Translate architectural designs into technical documentation and executive summaries.
* Build, mentor, and develop a high-performing Marketing Technology team, including coaching team members on stakeholder management, strategic thinking, and technical skills.
* Accountability for setting team priorities, capacity planning, and resource allocation.
* Drive alignment and capability adoption by partnering with Marketing, Sales, RevOps, Data, and Digital teams to translate complex architectural concepts into clear documentation and ensure organization-wide understanding and adoption of new MarTech capabilities. Project & Budget Management
* Manage technical resource allocation and integration capacity planning.
* Oversee end-to-end MarTech implementations.
* Guide integration roadmap prioritization based on scalability and risk. Thought Leadership & Continuous Modernization
* Champion modernization through composable architecture and API-first design.
* Stay current on evolving API standards and cloud infrastructure models.
* Lead innovation initiatives around AI/ML-driven decisioning.
What we expect of you
* Bachelor's degree in Information Systems, Computer Science, Engineering, or related field and 7+ years of experience in Marketing Technology, CRM integration, or enterprise integration engineering or 11+ ears of experience in Marketing Technology, CRM integration, or enterprise integration engineering
* 5+ years designing and implementing RESTful APIs including authentication and governance standards.
* Strong understanding of HTTP protocols, JSON payload design, and event-driven architecture.
* Experience writing technical integration specifications.
* Working knowledge of Python, JavaScript/Node.js, or similar languages.
* Experience architecting cloud-native integrations using AWS or Azure.
* Familiarity with event streaming platforms such as Kafka or EventBridge.
* Deep understanding of data modeling and CDP architecture.
* Required Platform Expertise: Adobe (AEP, Marketo, RTCDP, Target) and Salesforce.
* Proven leadership experience managing technical teams.
* Strong executive communication skills.
* Willingness to travel up to 10%. Pay range: $143,000 - $199,800 depending on experience and skill set Annual bonus target of 15% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
Adobe (Aep
APIs
AWS
Azure
CRM
Eventbridge
JavaScript
Kafka
Marketing Technology
Marketo
Python
Rtcdp
Salesforce
Target)
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