Seeking a detail-oriented Senior Manager of Paid Search to oversee campaign execution, optimize performance, manage a team, and present insights to clients.
Paid Search, Manager
Location/Office Setup: NY, NY — Hybrid (3 days in-office)
Who We Are:
At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
What You’ll Do:
Campaign Management & Optimization
· Oversee day-to-day management of paid search and AI-driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.
· Monitor pacing, budgets, and KPIs across traditional and AI-powered search environments, implementing optimizations to drive efficiency and effectiveness.
· Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities.
· Contribute to test-and-learn roadmaps including ad copy tests, keyword and query intent expansions, prompt-response optimization, and feature adoption.
AI, GEO & AEO Strategy
· Oversee day-to-day management of paid search and AI-driven search campaigns across assigned clients, ensuring accuracy, timeliness, and performance delivery.
· Monitor pacing, budgets, and KPIs across traditional and AI-powered search environments, implementing optimizations to drive efficiency and effectiveness.
· Analyze campaign and visibility performance data, spanning paid search, generative engine results, and answer engine placements to identify trends, issues, and opportunities.
· Contribute to test-and-learn roadmaps including ad copy tests, keyword and query intent expansions, prompt-response optimization, and feature adoption.
Team Leadership & Development
· Supervise and mentor Senior Associates, and Associates, ensuring flawless campaign execution and professional development across paid and AI search disciplines
· Provide training, feedback, and guidance on best practices, campaign workflows, and the rapidly evolving AI search landscape.
Client Partnership
· Serve as the day-to-day client contact, delivering performance updates and recommendations across paid search and AI search visibility with confidence and clarity
· Build strong client relationships by demonstrating accountability, expertise, and responsiveness as search continues to evolve.
Cross-Channel Collaboration
· Work with Associate Directors and channel teams (Paid Social, Programmatic, SEO) to ensure paid search and AI search programs are integrated into broader media and content strategies
· Share learnings, GEO/AEO best practices, and emerging AI search insights with peers and junior team members to elevate the team's collective expertise.
What You’ll Bring:
- Minimum of 5 years of hands-on experience managing paid search campaigns (Google Ads, Shopping, Performance Max, SA360, or equivalent).
- At least 2 years of experience mentoring or directly managing junior team members.
- Strong analytical skills with proficiency in Excel (pivot tables, VLOOKUPs, performance reporting).
- Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
- Strong communication skills with experience presenting to clients and internal stakeholders.
We We Offer:
- Competitive salary & discretionary bonus
- Full coverage health insurance including Medical, Dental, and Vision
- 401K with company contribution
- 17+ vacation days in addition to company holidays and sick days
- Pre-tax commuter benefits
- 16 weeks of paid parental leave
What We Value
One Team.
We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions, and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status
** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **
Top Skills
Excel
Google Ads
Performance Max
Sa360
Shopping
Digital Matter New York, New York, USA Office
300 Park Avenue, New York, New York, United States, 10022
Similar Jobs
AdTech • Digital Media • Marketing Tech
The Manager, Paid Search & Social will lead paid social and search campaigns, mentor team members, and ensure client satisfaction through effective digital strategies and creative tactics.
Top Skills:
Bing AdsFacebook Ad ManagerGoogle AdsX Ads
AdTech • Digital Media • Marketing Tech
Oversee paid search campaign execution, develop strategies, manage client communication, and train team members for optimal execution.
Top Skills:
BingGoogleKenshooMarinExcelMicrosoft PowerpointMicrosoft WordSa360
Healthtech • Software
The Digital Marketing Manager will lead SEM and paid media strategies, optimize campaigns, drive conversions, ensure measurement integrity, and manage budgets to enhance pipeline and revenue.
Top Skills:
ExcelGa4Google AdsGtmHubspotLinkedin AdsMicrosoft AdsPower BISalesforce
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
