Sr. Manager, Ped/Maternal Vaccines Consumer Marketing

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It's an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.
The Pediatric and Maternal Vaccines Consumer Vertical is part of the Consumer Vaccines Franchise, which sits within Pfizer Vaccines. This Vertical includes Abrysvo (maternal), Comirnaty (pediatric), Prevnar 20 (pediatric), Penbraya (pediatric) and Trumenba (pediatric).
The Senior Manager, Pediatric and Maternal Vaccines Consumer Marketing will contribute to and operate in a fast-paced environment, supporting strategic development as well as flawlessly executing prioritized marketing strategies and tactics to grow consumer adoption across unbranded advertising efforts across one or more disease states within the Vertical. In addition, the Senior Manager will be responsible for driving Multicultural Marketing and Health Equity efforts across the Pediatric/Maternal Franchise
This position will report to the Sr. Director, Pediatric & Maternal Vaccines US Consumer Team Lead with a dotted line reporting to the Sr. Director, Multicultural Marketing & Health Equity Team Lead.
RESPONSIBILITIES

• Support development of the strategic foundation across relevant disease states, including identifying synergies within the vertical that have the potential to elevate performance.
• Own the execution of all promotional efforts, including review with leadership, optimization, RC and finalization.
• Based on brand team aligned strategy, plan and develop robust content that will drive unbranded channels (e.g. websites & search) & other rich content (e.g. patient education, in-office materials and beyond).
• Execute integrated consumer omni-channel plan (CRM, social media, search, display, etc) with excellence.
• Support tactical plan development
• Own and manage budget in partnership with budget coordinators, asset teams, and agency partners.
• Own development of multicultural marketing tactics in support of community engagement activities.
• Collect and leverage insights from grassroots engagements to inform strategic decisions.
• Evaluate the impact of multicultural and health equity tactics, leverage learnings to inform strategic discussions and future refinements.
• Ensure customer insights are at the forefront of all marketing efforts to drive maximum impact.
• Manage all critical action items and ensure deliverables are met by date and budget, partnering with internal cross-functional colleagues (Medical, Legal, Regulatory Review Committee, CAI, Media, CMO) and agency partners
• Embed foundational analytics capabilities (e.g. dashboards, tracking/reporting metrics and KPIs) via collaboration with analytics team and rapidly adjust engagement approach based on new insights.
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.

Basic Qualifications

• The ideal candidate has meaningful US marketing experience, demonstrating strong decision-making skills, with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners.
• BS/BA required.
• At least 6 years of US pharmaceutical experience in marketing, sales, and/or agency side.
• Experience in supporting strategy ideation, pulling through across full ecosystem and executing across digital as well as more traditional communication channel tactics.
• Strong project management, coordination skills across large groups of cross-functional teams.
• Ability to move fast in response to what is happening in the external marketplace.
• An absolute commitment to adherence to all applicable compliance rules and regulations.
• A commitment to supporting multicultural audiences and health equity
• A commitment to excellence - both in the results achieved and in how they are achieved.

Preferred Qualifications

• Advanced degree
• Prior Vaccines experience helpful but not required.
• Familiarity with Pfizer processes and systems.
• Strong understanding of multicultural marketing principles and/or health equity.
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans.
• Fosters a culture of collaboration and teamwork.
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
• Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines.

Other Job Details:

• Travel up to 20%
• Last day to apply: March 28, 2025

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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