Sr. Manager, Programmatic Strategy & Planning

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. The Sr. Manager, Programmatic Strategy leads a team of Programmatic Strategists and Sales Planners responsible for translating advertiser objectives into high-impact programmatic strategies and actionable media plans that drive revenue growth. This role combines hands-on strategic leadership with team management, ensuring that both pre-sales planning and in-flight strategy are tightly aligned to deliver measurable outcomes for agency and holding company partners. Acting as a senior strategic advisor, this role partners closely across commercial, client-facing, and technical teams to position Buyer Cloud as a critical driver of campaign performance and business results.
Job Description
Responsibilities:

• Manage and develop a team of Programmatic Strategists and Sales Planners, setting clear expectations around strategic rigor, client impact, and revenue contribution
• Coach team members to translate data into compelling narratives, strengthen executive presence, and influence client decision-making
• Establish and uphold consistent standards for strategic recommendations, planning outputs, and client-facing deliverables
• Oversee the development of programmatic strategies and media plans across RFPs, proposals, and proactive opportunities
• Ensure alignment across Sales Planning, Programmatic Strategy, and execution teams to deliver a seamless end-to-end client experience
• Provide senior-level input into high-value proposals, pitches, and client presentations
• Serve as a senior strategic advisor and escalation point for key agency and holding company partners, guiding strategies that influence budget allocation, channel mix, and campaign scaling
• Identify and drive revenue growth opportunities, including upsell, cross-sell, and expanded platform adoption
• Ensure delivery of high-quality performance insights and optimization strategies, standardizing approaches to testing, measurement, and performance storytelling
• Partner cross-functionally and build scalable frameworks, playbooks, and AI-enabled workflows to drive consistency, efficiency, and actionable insight across the team

Who you are:

• 8-12 years of experience in programmatic advertising, ad tech, or digital media strategy
• Proven experience managing or mentoring teams in client-facing, strategic roles
• Strong background in both programmatic planning and campaign strategy/optimization
• Demonstrated ability to influence client investment decisions and drive revenue growth
• Deep understanding of DSP capabilities, supply landscape, audience strategy, and measurement approaches
• Highly analytical, with the ability to translate complex data into clear, actionable insights and narratives
• Comfortable operating cross-functionally and navigating ambiguity in a fast-paced environment
• Proficiency in data analysis using AI-enabled tools and scalable workflows; experience with technologies such as SQL, Python, and BI/visualization platforms (e.g., Power BI, Tableau) preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Business Process Creation; Programmatic Strategy; People Management; Sales Planning
Salary:
Primary Location Pay Range: $135,510.99 - $203,266.49
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years