Lead day-to-day execution and strategy for a global Formula 1 sponsorship, manage client and rightsholder relationships, oversee activation plans, budgets, creative approvals, and internal teams to deliver integrated marketing activations and drive client growth and satisfaction.
Job Description:
MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.
MKTG Sports + Entertainment is looking for a Senior Manager to join our team and help drive client satisfaction and growth across a global brand client, with a focus on Formula 1. You will work closely with clients and partner with teammates to implement a high-profile global Formula 1 partnership. Successful candidates will have experience leading integrated teams delivering premium brand partnerships and activations on the brand, agency, rightsholder, or related sports marketing side. This is a hybrid opportunity based in our New York City office, with in-office and remote work expectations aligned with dentsu's flexible working model. You will report into the Senior Director and play a key role across a global agency account team.
Key Responsibilities
- Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets available to the client.
- Drive partnership strategy, leveraging an understanding of the property landscape to identify opportunities for client growth and optimization.
- Build and maintain strong relationships with senior client stakeholders to support collaboration, alignment, and client satisfaction.
- Lead account planning and client management activities while ensuring organized execution across multiple workstreams.
- Maintain all tracking documents to a high standard, ensuring information is accurate, current, complete, and clearly communicated to relevant stakeholders.
- Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
- Oversee relationships with rightsholders to help develop effective and impactful marketing partnerships.
- Manage internal resources responsible for developing key documents, including activation plans and POVs, ensuring all materials are client-ready.
- Apply knowledge of integrated marketing, including social media, content marketing, influencer strategies, and promotional programs, to support partnership activation.
- Maintain oversight of all activation programs, including annual and event-specific budgets, while adhering to internal financial guidelines.
- Manage the review and approval process for creative elements, campaigns, and concepts with appropriate stakeholders.
- Manage requests involving merchandise, show cars, and other sponsorship-related assets.
- Travel is required, including some weekends and occasional holidays, depending on client assignments.
Qualifications
- Bachelor's degree or equivalent practical experience.
- 5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
- Preferred: Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.
- Experience working with premium global brands and sports or entertainment properties.
- Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients across a variety of audiences.
- Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
- Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
- Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.
Additional Information
The annual salary range for this position is $71,875-$96,025. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-CP1 #LI-MKTG
Location:
New YorkBrand:
Mktg SportsTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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