Overview
Utilize your excellent writing and communication skills and strong grasp of marketing trends and strategies to support Training Services initiatives and drive engagement with Training products and services.
Responsibilities
- Plan and execute marketing campaigns to build awareness, drive demand, and grow adoption of Training products and services
- Produce a variety of copy for digital, social, advertising, event, and other marketing channels to support Training campaigns and targeted product promotions
- Write blogs, articles, and other content to showcase Training impact and customer success
- Partner with Training Sales and other stakeholders to identify customer training needs and trends and develop sales-enablement materials to maximize results from marketing campaigns
- Collaborate with Esri teams to cross-promote Training products, enable customer success, and grow adoption of ArcGIS software
- Apply analytics and a data-driven approach to assess and optimize campaign content and performance
Requirements
- 5+ years of experience with digital marketing strategies
- 3+ years of writing experience, including copywriting and content design for social media, video, publications, email, websites, or other communication channels
- Excellent written and verbal communication skills
- Solid understanding of digital marketing processes
- Comfort with technology and enthusiasm for continually learning new technology
- Ability to build strong relationships with stakeholders and internal teams across the organization
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, cross-functional team environment
- Self-starter, highly organized, with a customer-centric attitude
- Top-notch attention to detail
- A team player, able to help however needed
- Visa Sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the US.
- Bachelor’s degree in marketing, communications, or related field
Recommended Qualifications
- Experience with Salesforce, Adobe, Power BI, or similar platforms
- Experience marketing educational products, training, or enterprise workforce solutions is a plus
- Knowledge of GIS/Esri products is a plus
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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