Senior Marketing Technology Product Specialist

Work Location Type: Hybrid
Req Number 325840
About Grainger
W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenance, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit www.grainger.com.
Compensation
The anticipated base pay compensation range for this position is $85,300.00 to $142,200.00. This position is not eligible for any form of sponsorship now or in the future. Individuals requiring sponsorship (e.g. OPT or H1B visa status) should not apply. Only individuals authorized to work in the United States now and for the foreseeable future will be considered for this position.
Rewards and Benefits
With benefits starting on day one, our programs provide choice and flexibility to meet team members' individual needs, including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

For additional information and details regarding Grainger's benefits, please click on the link below:
https://experience100.ehr.com/grainger/Home/Tools-Resources/Key-Resources/New-Hire
The pay range provided above is not a guarantee of compensation. The range reflects the potential base pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as geographic work location and relevant experience and skills.
The anticipated compensation range described above is subject to change and the compensation ultimately paid may be higher or lower than the range described above.
Grainger reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion at any time, consistent with applicable law.
Position Details
The Senior Marketing Technology Business Analyst is the lead contact and subject matter expert in enhancing, integrating, supporting and configuring marketing and advertising technology platforms to drive adoption, enable marketing growth, ensure accurate campaign reporting, and optimize advertising spend. The role is responsible for supporting new implementations, upkeep, configuration and reliable operation of marketing technology systems to meet the needs of users. Work includes data and content integration via APIs, Python, SQL, and other data extraction tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations.
You Will

• Administer, maintain, and enhance marketing and advertising technology platforms to support business growth and ensure compliance with business and regulatory requirements.
• Integrate and manage data across MarTech and AdTech systems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and programmatic platforms, ensuring accurate activation and attribution of customer data.
• Execute complex data and content integrations for marketing channels using APIs, Python, SQL, and related tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations.
• Collaborate with engineering and business teams to define, document, and implement system enhancements and integrations.
• Partners with media and analytics teams for audience targeting and campaign optimization.
• Manage vendor relationships to maximize value from technology platforms and support campaign activation and reporting needs.
• Research industry trends and privacy regulations, communicating their impact on marketing capabilities.
• Drive data governance and consistency in campaign measurement and tagging by establishing and enforcing best practices.
• Lead cross-functional projects to support technology adoption and marketing success.

You Have

• Bachelor's Degree or equivalent experience in marketing or technology required
• 3+ years experience in marketing or advertising technology with 2+ years in marketing technology & AdTech ecosystems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and media activation tools and 1+ years experience with audience segmentation, identity resolution, and data pipelines required
• Proficiency in analytics, including the use of SQL, Python, and other data query languages to analyze and interpret complex data sets
• Ability to analyze and document data and content flows, including dependencies between market-specific systems and leveraging skills and knowledge of cloud-based data environments (e.g., AWS, Google Cloud, Snowflake) and data integration workflows to deliver work products
• Experience with marketing analytics, attribution modeling, and campaign performance measurement, marketing pixels, URL tagging structures, and governance frameworks
• Knowledge of data privacy regulations and their impact on marketing technology
• Demonstrated ability to manage projects and vendor relationships from initial planning through successful delivery and completion, applying analytical and problem-solving skills throughout each phase

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.
We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.