Sr. Paid Media Specialist

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. 

We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients.  But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success: 

• The transparency and helpful spirit with which we do our work 
• The way in which we quickly become full partners in client marketing initiatives 
• The care and thoughtfulness that we show our clients 

We are looking for a talented digital marketer to join our growing Digital Advertising team! This role will join one of our existing, well-established client teams. The ideal candidate is detail-oriented, and enjoys being "in the weeds" in ad accounts and data. They are a collaborative team-player, who works and communicates seamlessly with fellow team members to ensure client outcomes are consistently being achieved. 
 
Who You Are 

You are personable, enthusiastic and have a passion for digital marketing and a broad range of experience and interests. You love learning, and perpetually staying up to date with the latest industry changes, while helping to disperse this knowledge among fellow team members. You have a proven track record of consistently driving exceptional performance. You’re comfortable speaking the language of data and working closely with a data team. 

As a crucial member of the Digital Advertising practice, you will interface with other analysts and clients, therefore you need to be a proactive communicator who is not afraid to ask questions or reach out to team members despite working in a remote environment. Above all though, the team member we seek is kind and considerate and wants to work with others who strive to be the same.  

The Role 

• Contributes to the creation and execution of bespoke digital media strategies for clients that drive business value and scale. 
• Executes effective digital advertising tactics across platforms without oversight 
• Accurately and efficiently implements new ads, copy, and campaigns 
• Executes and maintains tracking parameters with precision 
• Manages complex, multi-channel budget strategies and regular pacing 
• Develops compelling data backed narratives for clients 
• Seeks out projects and initiatives that lead to maximum performance impact 
• Maintains subject matter expertise in core practice areas while striving to expand skillset 
• Understands basic CRO and creative performance optimization tactics 
• Contributes to development and implementation of measurement plans 

Essential Qualifications & Skills 

• 3+ years managing Google Ads, Microsoft Ads, YouTube Ads, and Meta Ads 
• 3+ years managing media budgets across platforms and maintaining ROAS / CPA targeting 
• 3+ years performing data analysis and data blending in Excel / Google Sheets 
• 3+ years in web analytics platforms (Google Analytics preferred) 
• A/B testing experience on relevant ad platforms 
• 2+ years in a client-facing role 
• Experience contributing to multi-channel strategies that drive significant client value 
• Experience utilizing Google Ads Editor to efficiently build and optimize campaigns at scale 
• Maintains required digital advertising certifications 
• Organization and the ability to handle multiple priorities 

Preferred, but not required: 

• Programmatic and TikTok experience 
• International experience 
• Healthcare experience preferred