Sr. Product Marketing Manager

You’ll join our Product Marketing team, strengthening our product and go-to-market strategy and execution In this role, you will be integrally involved in defining and owning the success of these efforts internally and externally.

You’ll work daily with teams across AdRoll, including Marketing, Product Management, Sales, Customer Success, and more. In doing so, your work will directly impact our success taking products to market and enabling AdRoll to expand our market presence.

This role is open in our San Francisco, New York, or Remote locations.  

Not sure that you might not be perfect for this role? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make: 

• Lead market, competitor, and customer research and analysis. Drive us to be smart about our market, competitive landscape, and customer base in ways that help inform how to best deliver the right products and messages to the right people in the right places.
• Leverage the above research and analysis to create and improve product marketing driven assets, like: W/L analysis, churn analysis, market segmentation, buyer & user personas, battlecards/killsheets.
• Partner with Product Management on product/feature releases, translating what we’ve built, why, for whom, and other inputs into compelling and market-effective positioning & messaging.
• Inform how new and existing products and features should be packaged and priced, within the context of the full AdRoll product suite.
• Identify and prioritize new product-led growth experiences to acquire users to the platform
• Manage the full GTM and launch planning activities for new products and features, partnering cross-functionally with Product, Marketing, Sales, Customer Success, and more to successfully launch and drive adoption of new products/features.
• Partner with Sales Training and Leadership to enable the Sales and Customer Success teams with the right narrative(s) and supporting assets (internal and external collateral).

Skills you’ll bring:

• BA/BS degree required, MBA preferred
• 5+ years of total professional experience
• 3+ years of product marketing, management consulting, or equivalent experience; with Software-as-a-Service and AdTech experience preferred
• Strong technical knowledge of software platforms and comfort communicating complex concepts and capabilities to nontechnical users 
• Proven leadership and project management experience with multiple stakeholders
• Experience working with product/engineering teams and development cycles
• Experience working with and training sales and other internal teams, or experience with Product Led Growth initiatives.

Benefits and perks:

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $120,369 to maximum salary of $174,797 + equity + benefits.

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

About AdRoll:

AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make display, social, and email advertising work together and more effectively structure, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to get customers buying. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2007. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company with offices in San Francisco, Dublin, New York City, and Sydney. Get started today at www.adroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  To request reasonable accommodation, contact [email protected].