Own setup, optimization, and performance tracking of programmatic campaigns across DSPs/SSPs. Manage targeting, inventory, pacing, budgets, and KPIs. Monitor daily performance, troubleshoot delivery, optimize bids and inventory for profitability, and prepare client-facing reports. Maintain trafficking of creatives, pixels, GTM/UTM tags, and collaborate with Strategy, Analytics, Creative, and Publisher teams.
As a Sr. Ad Ops Analyst you will own the setup, optimization, and performance tracking of programmatic campaigns across DSP and SSP partners. You’ll help Big Happy expand our advanced buying capabilities, ensuring campaigns run efficiently, accurately, and profitably.
This role is ideal for someone who has hands-on experience inside programmatic platforms and is excited to bring operational excellence and strategic thinking to a growing team.
Key Responsibilities
Campaign Setup & Execution
- Own campaign setup, launch, and management across DSPs from start to finish with minimal oversight
- Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance
- Monitor budgets and pacing to ensure full delivery across assigned campaigns
- Implement optimization strategies around inventory management, engagement, brand safety, viewability, and bidding to align with client needs and best practices
- Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans with limited assistance
- Provide initial analysis of campaign performance and prepare client-facing reports and recap presentations with some guidance
- Ensure campaign profitability by monitoring margins and adjusting bids
- Partner with analytics and strategy teams to align insights with messaging and creative testing
- Maintain accurate trafficking of creatives, pixels, and tracking tags including GTM, UTM, and third-party measurement tools
- Troubleshoot agency platform-related questions with some assistance from senior team members
- Develop strong comfort and working knowledge of all SSPs leveraged at Big Happy
- Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans
- Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights
- Collaborate closely with Publisher Development Team to align on inventory, media spend, publisher queries, and KPIs
Skills, Knowledge and Expertise
- 2-5 years of hands-on programmatic ad buying experience (DSP or SSP).
- Strong understanding of trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
- Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Advanced comfort with Microsoft Office, particularly Excel for data analysis (pivot tables, complex formulas)
- Comfortable managing multiple campaigns simultaneously in a fast-moving environment
- Detail-Oriented: You catch issues before they become problems.
- Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
- Clear Communicator: You can explain technical concepts in simple language.
- Collaborative: You work well across creative, media, and strategy teams.
- Ownership Mindset: You take responsibility for results and drive improvements.
- Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.
Benefits
- Full-time position with a competitive base salary and commissions
- Access to benefits, including Healthcare, Dental, and Vision
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Unlimited PTO
- Big Happy-provided laptop
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Compensation: $72,000-$83,000 base + 10% bonus + Quarterly Kickers
Location: Midtown NYC (3 days per week in office)
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
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