Senior Specialist, Marketing

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Job Description
Our Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
The position is based out of Upper Gwynedd, PA, reporting directly to the Associate Director, U.S. Vaccine Portfolio Marketing Strategy & Implementation Lead.
Responsibilities will include, but not limited to:
Promotion Management:

  • Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.
  • Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.
  • Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.
  • Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.
  • Manages projects and programs "end to end" through appropriate internal and external support services in development of content, design, Promotion Review Team (PRT) approvals, and production.
  • Maintains working knowledge of regulatory guidance & delivers compliant programs.
  • Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.
  • Oversees the appropriate administration of promotional budgets for projects and deliverables.


Customer Segment Strategy:

  • Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.
  • Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.
  • Guides marketing campaigns and implementation plans for multiple customer types and partners with extended team members for input on ongoing strategy/resource development action items.
  • Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.


Education:

  • Minimum: BA/BS Degree.
  • Preferred: MBA or other advanced degree.


Knowledge and Skills:

  • 3 years of combined sales, marketing, market research, promotion or equivalent experience.
  • Ability to think strategically across multiple segments.
  • Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process.
  • Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.
  • Proven problem solving and exceptional project management skills.
  • Strong communications skills and self-motivated.


Preferred Knowledge and Skills:

  • Prior working knowledge in pharmaceutical, vaccines, biotech or other related regulated industries.
  • Managing external agencies or vendor.
  • Demonstrated ability to make strategic choices using fundamental marketing tools and frameworks (e.g. segmentation, positioning, etc.).
  • Demonstrated budget management.


NOTICEFORINTERNALAPPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
n/a
Requisition ID:R287733

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Location

Merck is headquartered in Rahway, NJ, and has 266 office locations across 76 countries.

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Merck Benefits Overview

Our commitment to you
We promise a Merck experience based on
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Culture
We are committed to fostering an environment where all colleagues
feel welcomed, respected and valued.
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We are committed to tackling the world’s biggest health challenges by
discovering better ways to make a difference in everything we do.
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We are committed to encouraging professional career development that
aligns to our business strategy.
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you and your family what you need, when you need it

Culture
Volunteer in local community
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Relocation assistance
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Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available

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