Own Fetch’s on-platform advertising measurement strategy, including event taxonomies, attribution, incrementality, reporting, and data pipeline standardization. Lead migration to standardized ad event infrastructure, define measurement methodologies such as multi-touch attribution and geo lift, and partner with engineering, data science, advertisers, and third-party measurement providers. Establish scalable measurement standards and ensure new ad products are instrumented and attributable from launch.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:We're looking for a Staff Product Manager to own Fetch's on-platform measurement, responsible for defining, tracking, and proving ad effectiveness across our owned-and-operated ads ecosystem. This is a deeply technical role within our Data & Measurement collective, sitting at the intersection of data infrastructure and measurement strategy, covering everything from impression tracking and conversion attribution to event standardization across all Fetch ad products.
As Fetch expands into new ad formats and surfaces, this role will define how measurement keeps pace, ensuring every new offering is instrumented and attributable from day one. This role is about building that foundation: standardizing how we track and define ad events, unifying the pipelines that power our reporting, and establishing the measurement methodology that ties it all together.
You'll own the event taxonomy and pipeline standardization across all ad formats and surfaces and lead the migration to the new standard. From there, you'll define the measurement strategy that sits on top of it, including the key methodology decisions: whether multi-touch attribution, ML-based modeling, or another approach is the right fit for Fetch, and what it takes to meet the credibility bar enterprise advertisers expect.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
- Own Fetch’s on-platform measurement strategy, including how we define, track, and report on ad performance across all surfaces and ad types.
- Define and maintain event taxonomies and standardized measurement frameworks used across ad objects, ensuring consistency across reporting and attribution.
- Build and evolve Fetch's incrementality strategy including geo lift, holdout, and causal measurement methodologies, and drive execution with engineering and data science.
- Own Fetch's attribution framework, determining how we credit conversions and measure true ad impact.
- Lead the migration of existing ad events and data pipelines to the new standard, working closely with engineering to sequence and execute without disrupting live campaigns.
- Collaborate with GTM and Business Development to identify, evaluate, and build third party partnerships to validate our measurement (e.g., Kantar, Circana).
- Serve as Fetch's internal on-platform measurement expert, setting standards, educating stakeholders, and representing our capabilities externally with partners and advertisers.
- Partner with Engineering on data pipelines, reporting infrastructure, and system design to ensure measurement is scalable and reliable.
- 6+ years of product management experience, including 3+ years in ad tech with a strong track record building measurement-focused products.
- Comfort operating in ambiguity — able to define problem spaces, create structure, and drive execution with limited guidance
- Deep technical understanding of on-platform measurement, including event instrumentation, attribution systems, and data pipelines, with the ability to partner deeply with engineering and data science teams on architecture and measurement strategy.
- Experience owning or building third-party measurement partnerships and the operational processes to support them.
- Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operations, and sales.
- Comfortable partnering with engineering on architecture, data models, and system design without needing to be handed a fully defined spec.
- Strong communication skills for working with internal teams as well as external partners and advertisers.
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is [$181,913 - $214,015]. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Fetch New York, New York, USA Office
447 Broadway, New York, New York, United States, 10013 2562
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