Strategist

Job Description

Blue Hour Studios is a social-first agency that makes brands magnetic through work that gets shared, remixed, and talked about. We create at the intersection of culture, content, creators, and commerce to help brands turn distinct cultural relevance into demand.   

Headquartered in New York and Los Angeles and backed by Horizon Media, we connect creativity and media to drive real business impact. Our recipe for success? We hire talented people from different perspectives (that’s where you come in), challenge them, and give them every opportunity to grow.

What You’ll Do:

Our strategy team uncovers the interesting connections across culture, content, creators and commerce, that help brands succeed in a social-first world. We’re looking for a curious, culturally switched-on Strategist to join our team and help shape social-first strategies that drive meaningful impact for our clients.

You’ll support strategy development across a portfolio of clients, contributing research, insights, and strategic thinking that fuels creative ideas people actually want to engage with. You’ll collaborate closely with creative and account teams, support new business efforts, and help bring Blue Hour’s social-first POV to life across briefs, decks, and presentations.

Strategy 

• Conduct research and discovery to uncover cultural insights, social trends, platform shifts, and audience behaviors that inform social and creator strategies.

• Perform competitive and social analysis to identify provocative whitespace opportunities. 

• Contribute to strategy deliverables including social strategy, creative briefs, campaign plans, and communications frameworks.

• Partner with creative and account teams to help shape the strategic direction of campaigns and content ideas.

• Build decks and campaign narratives that clearly communicate insights and strategy. 

• Track trends across platforms, creators, and communities, and bring fresh inspiration to the team.

• Support brainstorms, workshops, and creative sessions with relevant cultural and audience inputs.

• Stay in tune with emerging behaviors, platforms, creators, and tools that are reshaping culture and marketing. 

New Business & Thought Leadership

• Support new business efforts through research, insights, and cultural exploration.

• Contribute to Blue Hour POVs, trend briefings, and social content that reflects what’s happening in culture and on platforms.

• Help surface emerging creators, formats, and communities that can inspire new strategic approaches.

• Support development of case studies and awards entries that show effectiveness of our work.

Who You Are: 

• You've got at least 2 years agency experience in a strategy or planning role.

• You’re deeply plugged into social media, internet culture, and online communities, but can ELI5 in a way that’s compelling and approachable for any type of audience.  

• You’re a social and advertising nerd with an impressive Substack following list. 

• You’re curious about why trends happen, not just what’s trending.

• You’re a strong writer and sharp thinker who can turn observations into insights

• You’re organized, collaborative, and comfortable juggling multiple projects at once.

• You’re eager to learn, grow, and develop your strategic voice and can ‘figure it out.’ 

• You’ve become the go-to-source for co-workers who want to understand internet culture. 

Additional Requirements: 

• Familiarity with strategy and insight frameworks, and how to apply them in real-world briefs.

• Proven experience conducting in-depth research and developing actionable insights.

• Solid deck writing and presentation skills, with comfort pitching internally and contributing to client-facing materials.

• Familiarity with research tools and social analytics tools (Helixa, Tubular, MRI, etc.) 

• Comfort contributing to new business efforts and client-facing presentations.

Ready to join Blue Hour? Send us your resume and portfolio. We're eager to meet you! 

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.