Strategy & Insights Manager (Influencer Marketing)

About The Shelf

The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.

Everyone claims to be data-backed. We prove it:

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
🥈 One of our TikTok ads ranked #2 globally for an entire month

But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection

About the role

• We’re hiring a Strategy & Insights Manager to join our growing team and shape the future of influencer marketing. You’ll bring data to life through storytelling, drive strategic growth for our clients, and support innovation across our internal products and marketing efforts.

What you'll do

• 🔍 Market Intelligence
• Research platforms, brands, and verticals
• Use social listening tools (e.g., Infegy, Brandwatch) to uncover insights
• Identify cultural trends shaping content and influencer strategy

📊 Strategy & Insights Support

• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Align creator ecosystems and platform behaviors with campaign goals

🤖 AI & Content Intelligence

• Track how influencer content is indexed in AI and search
• Support initiatives around trendspotting and creator discovery using AI
  

🤝 Cross-Functional Collaboration

• Work closely with Creative, New Business, Marketing, and Product teams
• Help evolve our internal research methods and reporting frameworks

Qualifications

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup or marketing-tech company

We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.