SVP, Corporate Marketing

Description and Requirements
Title : SVP, Corporate Marketing
Location: New York, NY
Alternate Location(s): Bridgewater, NJ
Setting: Hybrid
Reports to Title: EVP, CMCO
Travel: Approximately 10%
The Opportunity
The SVP, Corporate Marketing leads all facets of enterprise marketing spanning Customer Experience (CX), Activation & Channel Strategy, Operations, Brand & Creative Agency management, and Customer Insights, Analytics, & Data. The SVP drives modern, data‑driven, customer‑centric marketing programs that scale globally. The SVP shapes unified brand experiences, accelerates growth, and partners across the business to foster innovation and deliver measurable enterprise impact.
What Makes This Role Unique

• Lead MetLife's marketing transformation through the lens of AI, capitalizing on agentic AI pilots already underway.
• Deliver a major brand refresh and help stand up a new in ‑ house creative agency.
• Influence an innovative distribution strategy for MetLife Investment Management (MIM).
• Step into a role with clear succession potential for future executive leadership.

How You'll Help Us Build a Confident Future (Key Responsibilities)
Customer Experience (CX)

• Lead the design and optimization of end-to-end customer journeys, ensuring consistent, effortless experiences across products, channels, and regions.
• Champion customer-centricity and drive improvements in satisfaction, loyalty, and advocacy.

Activation & Channels

• Orchestrate cross-channel marketing campaigns to maximize awareness, engagement, and conversion.
• Develop channel strategies, prioritize investments, and optimize channel mix for growth and ROI.
• Empower teams to execute scalable, consistent campaigns and processes across digital and offline channels.

Operations

• Drive operational excellence, speed to market, and synergy through agile processes, workflow management, and vendor partnerships.
• Oversee compliance, governance, and resource allocation to support marketing initiatives.

Brand & Creative Agency

• Lead enterprise brand strategy, positioning, and creative development to ensure a unified, resonant brand identity.
• Manage relationships with internal and external creative agencies, fostering innovation and accountability.

Customer Insights, Analytics & Data

• Oversee the development and integration of customer insights, analytics, and data architecture to inform strategy and optimize performance.
• Leverage qualitative and quantitative insights to guide decision-making, campaign optimization, and personalization.
• Establish measurement frameworks, KPIs, and dashboards to track and report marketing impact.

Leadership & Collaboration

• Build and lead a high-performing, multidisciplinary team across CX, activation, channels, operations, brand, creative, insights, analytics, and data.
• Foster a culture of innovation, accountability, and continuous improvement.
• Partner with business leaders, technology, and external partners to align marketing strategies with enterprise goals.
• Lead approximately 6 to 9 direct reports in an organization of about 100 FTEs.

What You Need to Succeed (Required Qualifications)

• 15+ years of progressive experience in corporate marketing, with proven leadership across CX, activation, channels, operations, brand, creative, insights, analytics, and data.
• Demonstrated success in driving global, cross-functional marketing transformation and measurable business impact.
• Deep expertise in customer experience design, multi-channel campaign management, brand strategy, and data-driven marketing.
• Go-to-Market experience in B2B, B2B2C, and/or Intermediated Retail.
• Proven track record of building high-performing teams and accelerating talent development.
• Strong analytical, strategic, and communication skills.
• Bachelor's degree required; MBA or advanced degree preferred.
• Marketing experience in the financial services industry preferred.

#LI-WRAPJOB
Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.
The expected salary range for this position is $270,500 to $361,000. This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$270,500 to $361,000
#BI-Hybrid