SVP, Sales Benefitfocus

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

The SVP, Sales is a pivotal executive leader responsible for driving growth across our SaaS and services portfolio, with a sharp focus on benefits administration and HR technology solutions. This leader will execute our mission by expanding our customer base, deepening relationships, and delivering innovative solutions.

Strategic Sales Leadership

• Lead and inspire a high-performing sales organization, managing first-level sales leaders and teams responsible for $50M+ in annual bookings.
• Develop and execute sales strategies for both SaaS and services, targeting growth in benefits administration and HR tech markets.
• Establish and maintain an operational rhythm around demand generation, pipeline management, forecasting, and deal reviews, ensuring accountability and consistent execution.

AI-First Mindset

• Champion an AI-first approach, with a passion for leveraging AI-based solutions to revolutionize benefits administration, drive operational efficiency, and deliver hyper-personalized client experiences.
• Integrate emerging AI technologies and trends into sales strategies and client solutions.

New Logo Sales, Add-On Sales, and Customer Retention

• Drive new logo acquisition by building a robust pipeline and executing targeted campaigns to win new clients in core and emerging markets.
• Oversee customer base add-on sales, ensuring existing clients are continually engaged with new products and services that add value and deepen relationships.
• Own customer retention strategies, partnering with account management and customer success teams to maximize renewal rates, minimize churn, and ensure long-term client satisfaction.

Channel & Partner Engagement

• Drive a culture of prospecting and disciplined pipeline development, with a critical focus on broker and consultant channels as core growth levers.
• Build and nurture strategic relationships with brokers, consultants, and key partners to unlock new distribution opportunities and deepen market penetration.

Operational Excellence & General Manager Mindset

• Operate with a general manager mindset, focused on profitable growth, resource optimization, and disciplined expense management.
• Implement structured sales processes and reporting to ensure transparency, predictability, and continuous improvement in sales execution.
• Collaborate cross-functionally with marketing, product, finance, and customer success to align messaging, pricing, and go-to-market strategies with Benefitfocus’s mission and client needs.

Market & Customer Focus

• Stay closely connected to market trends, customer feedback, and competitive dynamics to inform product development and sales tactics.
• Champion Benefitfocus’s commitment to simplifying benefits administration, improving client outcomes, and delivering exceptional employee experiences.

• 15+ years in sales leadership roles within benefits administration and/or HR technology, with proven success in SaaS and services sales.
• Demonstrated experience as an established second-level sales leader, managing teams with $50M+ in annual bookings.
• Operationally minded, with a track record of building and sustaining a disciplined sales cadence (demand generation, forecasting, deal reviews).
• AI-first mindset and passion for leveraging AI-based solutions to transform benefits administration.
• General manager mindset, focused on profitable growth and resource optimization.
• Deep understanding of broker and consultant channels in the benefits administration space; bonus for direct experience driving growth through these partners.
• Inspirational leadership style, hands-on approach, and a relentless focus on accountability and results.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.