Temporary Director, Growth Marketing

Hanna Andersson is seeking an experienced Temporary Director, Growth Marketing, to provide senior-level leadership for the Growth Marketing function during a period of temporary coverage.

The Temporary Director, Growth Marketing will be responsible for driving strong business performance across paid acquisition channels while providing the strategic judgment, operating leadership, and cross-functional partnership required to sustain momentum and support Hanna Andersson’s growth priorities.

This engagement requires an experienced growth leader who can move comfortably between strategy and execution, make sound investment and optimization decisions, translate performance into clear business recommendations, and operate with a high degree of independence.

This role is a temporary 5-6 month engagement.

What You'll Do:

Growth Marketing Strategy & Leadership
Lead paid acquisition strategy across Paid Search, Paid Social, Affiliate, Display, and other relevant or emerging channels.
Translate company, marketing, and commercial priorities into focused acquisition plans and channel strategies.
Maintain a clear point of view on where to invest, optimize, test, or pull back based on business performance and customer opportunity.
Balance near-term performance needs with longer-term customer acquisition quality and sustainable growth.
Represent Growth Marketing in appropriate cross-functional and leadership discussions.
Surface material risks, opportunities, and investment tradeoffs with clear recommendations.
 
Performance & Investment Management
Maintain accountability for core acquisition performance, including CAC, ROAS, traffic, new customer growth, and other agreed Growth Marketing KPIs.
Evaluate acquisition performance with consideration for customer quality, LTV, payback, and broader business economics where data is available.
Manage paid media budget pacing, forecasting, and optimization.
Recommend investment shifts across channels, audiences, campaigns, or partners based on performance and business priorities.
Identify material performance variances and take or recommend timely corrective action.
Partner with Finance and Analytics as appropriate to strengthen investment and performance decisions.

Channel Execution & Optimization
Oversee the planning, launch, management, and optimization of campaigns across relevant paid acquisition channels.
Ensure channel strategies, audiences, bids, budgets, and campaign structures remain appropriately managed.
Maintain visibility into product feed health, pixel tracking, measurement, and other dependencies that may affect media performance.
Partner with internal Technology, Analytics, and Ecommerce teams to address material issues affecting execution or measurement.
Ensure campaign activity remains aligned with promotional, product, brand, and business priorities.

Testing, Learning & Creative Effectiveness
Maintain and prioritize the Growth Marketing testing roadmap.
Develop clear hypotheses and ensure tests are designed to generate actionable learning.
Evaluate performance across audience, channel, offer, message, creative, and landing experience.
Translate testing and performance insights into recommendations for future campaigns and investment decisions.
Partner closely with Brand and Creative teams to improve the effectiveness of campaign assets and messaging.
Ensure performance learning is communicated in a way that strengthens future creative and marketing decisions rather than remaining isolated within media channels.

Cross-Functional Leadership
Partner closely with Brand, Creative, Analytics, Ecommerce, CRM/Lifecycle, Merchandising, Finance, Technology, and other relevant partners.
Support integrated campaign planning for key product launches, promotional moments, and brand initiatives.
Ensure Growth Marketing execution reflects broader marketing and business priorities.
Bring forward performance insights that may have implications beyond paid media.
Create clarity when cross-functional dependencies or competing priorities could affect Growth Marketing outcomes.
Maintain strong working relationships and effective decision-making across teams.

Agency & Vendor Leadership
Serve as the primary day-to-day leader for Growth Marketing agency and vendor relationships.
Maintain clear expectations, priorities, and performance accountability.
Evaluate agency recommendations critically and ensure decisions remain grounded in Hanna Andersson’s business objectives.
Escalate material performance, capability, or service concerns as appropriate.
Recommend adjustments to agency or vendor approaches where needed to improve results or effectiveness.

Analytics, Reporting & Business Storytelling
Maintain appropriate reporting and performance-management cadences for Growth Marketing.
Partner with Analytics to ensure reporting supports timely and actionable decision-making.
Synthesize performance into clear narratives that explain what happened, why it matters, and what actions should follow.
Provide concise, executive-ready Growth Marketing updates and recommendations.
Distinguish between short-term channel movement and broader business or customer signals when interpreting performance.
 
Functional Leadership & Continuity
Provide senior functional leadership for Growth Marketing throughout the engagement.
Own day-to-day leadership and decision-making for the function within established company guardrails.
Operate with the judgment and business fluency required to represent Growth Marketing in cross-functional and leadership forums.
Provide direction and support to internal team members and cross-functional contributors as appropriate.
Maintain continuity of critical Growth Marketing operating rhythms, recurring meetings, agency reviews, planning processes, and decision forums.
Ensure key priorities, decisions, risks, performance context, and material learnings are appropriately documented throughout the engagement.
Support an orderly transition at the conclusion of the assignment to the appropriate designated leader.
 
Leadership Responsibilities
Lead, mentor, and develop growth marketing team.
Build a culture of innovation, accountability, and customer-centricity.

Working Relationships:

The Temporary Director, Growth Marketing will work closely with the Digital leadership team and key partners across Brand, Creative, Analytics, Ecommerce, CRM/Lifecycle, Finance, Technology, and Merchandising.

The Temporary Director, Growth Marketing is expected to operate with significant independence while maintaining appropriate alignment with company leadership on material investment, business, organizational, and contractual decisions.

Decision Authority:

The Temporary Director, Growth Marketing is expected to make day-to-day Growth Marketing decisions and recommendations consistent with approved budgets, business priorities, company policies, and established decision rights.

Material changes to total investment levels, agency or vendor relationships, contractual commitments, organizational structure, or other significant business decisions require appropriate Hanna Andersson approval.

Engagement Success Measures:

Growth Marketing performance and business continuity during the engagement.
Effective management of paid media investment and acquisition KPIs.
Quality of new-customer acquisition and consideration of longer-term customer economics.
Quality and timeliness of optimization and investment decisions.
Strength of strategic judgment and commercial recommendations.
Strength of cross-functional partnership and leadership.
Effectiveness of agency and vendor management.
Quality of testing, learning, and performance insights.
Clarity and usefulness of executive-level reporting and recommendations.
Ability to operate independently while appropriately escalating material risks and decisions.
Quality of documentation and transition readiness at the conclusion of the engagement.

You Should Have:

• 8+ years of progressive Growth or Performance Marketing experience, preferably in ecommerce, retail, consumer, apparel, or a digitally driven brand.
• Demonstrated experience operating at Director or comparable senior functional leadership level.
• Deep expertise across Paid Social, Paid Search, Affiliate, Display, and related acquisition channels.
• Demonstrated experience managing significant paid media budgets and making portfolio investment decisions.
• Strong fluency in CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics.
• Experience developing and leading sophisticated testing and optimization programs.
• Strong creative and customer judgment in addition to quantitative performance expertise.
• Experience managing agencies and external partners.
• Strong cross-functional leadership and executive communication skills.
• Ability to operate effectively in a fast-paced environment with limited oversight and evolving priorities.
• Experience stepping into interim, consulting, or senior operating roles strongly preferred.