Territory Sales Manager - NY

Position Summary
Reports to and works in partnership with the Sr. Director of Sales-East to support the development of business within the Metro NYC/NJ Market.  This individual will be responsible for 1) DSD Selling Partner Support, Education, and Monitoring for Accountability, 2) New and Existing Retail Account Development, 3) Selling Initiative Management and Execution to Drive Business Results 4) Selling Tool Monitoring and Refinement. 

The Territory Sales Manager is responsible for building relationships and brand awareness with selling partners and Metro NYC area retailers with a focus on, but not limited to, Independent Retailers, Whole Foods Market, Wakefern/ShopRite, and Key Foods. To be successful in this role, the Territory Manager must effectively train and manage our DSD partners, visit and build relationships with key retail locations, internal teams, and tools to grow ACV, expand assortment, and achieve established sales objectives and goals for key accounts. 

This person shall actively identify opportunities and selling-in Suja Life initiatives within the market. Driving the business in partnership with Suja Life’s DSD partner in the market. This person will monitor retail conditions, collect market insights, and build, enhance, and drive sales performance.  This team member will be assigned and must track key sales goals and objectives. And to effectively track those goals and objectives, the Territory Sales Manager will support developing and use business-driving strategic tools and initiatives. These tools will be used during daily store visits to ensure Suja receives proper shelf placement, correct product assortment and shelf tags on the shelf, adequate promotions, secondary displays, and other considerations to drive increased sales at each store. 

Essential Duties and Responsibilities

• Account Development and Management
  • Sell Suja through daily store visits to identified retail chains with a focus on the growing ACV, securing new placement, optimizing assortment, expanding placement and developing existing customer business within the Metro NYC area.
  • Partner with retailers, DSD teams and work independently to grow sales by selling in core items, and innovation, along with building displays, POS placement and executing brand-building tactics.
  • Work with the Sr. Director to develop a daily store visit route. Goal of 50+ store visits per week.
  • Monitor and track pricing and promotions at retail and work to achieve desired price points while ensuring disciplined trade objectives.
  • Develop, manage, track goals and objectives internally and with retail partners, and DSD partners.
  • Create strategic go-to-market plans to strengthen and develop partnerships that support company goals and objectives.
  • Act as a Brand Ambassador in the territory’s customer base.

 Selling Partner Support, Education and Monitoring for Accountability - DSD/Distributors

• Train, monitor and support the sales efforts of DSD teams.  Track performance, goals and objectives.
• Provide teams with current selling material, SKU Priority Lists, and customized selling material.
• Conduct launch training, sell-in support, and manage blitz, and incentives.

• Selling Initiatives Management and Execution Monitoring to Drive Regional Business

• Collaborate with Suja Sales co-workers on a strategic business development plan that includes forecasting and goal tracking to meet company objectives.
• Focus on individual store location as well as chain sales growth. Tracking of this sales growth will be essential.
• Attends and actively participates in trade shows and events as assigned.
• Manages DSD incentive programs.
  

• Selling Tools Monitoring and Refinement

• Completes DSD team trackers and tools. Reports progress to Sales Leadership.
• Creates fact-based sales tools for effective sell-in within customer base.
• Reviews established distribution tracking tools with Sr. Director for corrective action or opportunity with selling partners.
• Partners with Sr. Director, Sales Planning Manager, and Category Management team to refine or develop any tracking tools.
• Responsible for gathering, sharing, and tracking of competitive activity as identified within the marketplace.

Job Qualifications

Education

• Bachelor-level studies.

Experience

• +5 years of experience in Sales, Sales/Merchandising/Field Marketing.
• Experience building relationships at the store level and with individual store buyers and decision-makers.
• Experience with Metro NY retail landscape, including independents, ShopRite, Key Foods, and Food Town.
• Experience with various routes to market key- Direct/DSD/ Distributor.

Knowledge

• Knowledge of US Retail Landscape– Natural/Specialty/Grocery/Mass/Club a plus.
• The position will require 65% travel inside of the defined territory with occasional travel out of market to sales meetings or tradeshows.
• A valid driver's license is required.

Other Skills:

• Must be fully bilingual in Spanish and English, with strong verbal and written communication skills.
• Excellent verbal, written, communication, and organizational skills.
• Broker Management Skills.
• Key business management programs and data platform/portal experience are a must.
• Proficiency in MS Office.

Working and Environmental Conditions

• The position will require 65% travel inside of the defined territory with occasional travel out of market to sales meetings or tradeshows.
• Typically functions in a remote office environment. 
• Use of computer, keyboard, and telephone required.
• Requires sitting for extended periods.
• Requires time in front of a computer screen for extended periods of time. 

Why Join Suja?

We’re proud to offer a competitive benefits package that supports your well-being, including:

• Medical, dental, vision, life insurance, and more
• Paid Parental Leave – 12 Weeks at 100% Pay
• 401(k) match to help you plan for the future
• Paid time off: vacation, sick days & holidays
• Juice benefits: yes, we keep you fueled and refreshed!

• $65,000-$70,000

#INDHP

#ZR

Suja Life is proud to be an equal-opportunity employer seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. The Company complies with all federal/local/state regulations regarding pay.