US Head of OOH Audience Measurement

As the US Head of OOH Audience Measurement, you will be the driving force behind Ipsos’s expanding audience measurement footprint in the United States. Ipsos is a global research company and market leader in out-of-home (OOH) technology. We have a comprehensive set of solutions that provide modular components for OOH measurement in global markets, utilizing GPS, multi-sensor tracking, mobile device data, and advanced AI.

In this leadership role, your primary mandate will be to oversee the development, implementation, and successful execution of a large-scale US OOH Measurement Program, targeted for build starting Q4 2026 and launch mid-year 2027. You will act as:

1. The US client leader for the core clients and their stakeholders

2. The program execution manager, building a dedicated local team from the ground up to support this program as the foundation of US OOH Audience Measurement

Beyond OOH, you will be a key commercial driver for Ipsos in the US, expanding our new business footprint across OOH as well as Radio and Digital measurement. You will also leverage your extensive industry network to drive business development across other Ipsos divisions in a One Ipsos approach, including for example: Audience Measurement, Market Strategy and Understanding, User Experience, Creative Excellence.

What You Will Do (Key Responsibilities)

• Spearhead the new Measurement Program: Oversee the end-to-end development and execution of a large-scale OOH Measurement Program for the US. You will be responsible for standing up this initiative, ensuring a successful launch and seamless ongoing delivery. Targeted for build starting Q4 2026 and launch mid-year 2027.
• Build and Lead a Best-in-Class Team: Recruit, build, manage & mentor a dedicated US team to service and grow the US measurement program for the long term. You will ensure this team has deep expertise in OOH, measurement methodologies, flawless program execution and client first consultation capabilities.
• Client Leadership & Program Management: Serve as the primary US client leader for this program, managing stakeholder expectations, ensuring cross-team connectivity, and delivering on project and product deployment.
• Drive Audience Measurement New Business: Lead business development efforts in the OOH, Radio, and Digital measurement space in the US, acting as the commercial engine for Ipsos’s expanding Audience Measurement presence in the US.
• Cross-Functional Ad Sales Development: Capitalize on your existing network and relationships to drive business development for broader Ipsos services with OOH sector clients, actively participating in One Ipsos development, and working in close collaboration with key internal stakeholders.
• Ideate New Offers & Commercial Strategies: You will be a conduit connecting client’s needs to Ipsos OOH capabilities. This may mean kickstarting new products, advising on strategy, and conducting go-to-market campaigns to support the establishment of new capabilities that will fit under your portfolio to capitalize on budgets and find growth for the business line.

How You Will Be Measured (Key Deliverables)

• Commercial Growth & Revenue Targets: Successfully generate new business revenue in the US Audience Measurement space, achieving ambitious growth targets for OOH and Audience Measurement in the US.
• Program Delivery: Successfully launch the US OOH Measurement Program, transitioning smoothly from the existing pilot phase into full, market-wide execution by mid-year 2027.
• Team Activation: Successfully recruit, onboard, and integrate the initial US OOH team, ensuring they are fully equipped to service the measurement program.
• Strategic Partnerships: Build the profile of the Ipsos proposition internally and externally, raising industry awareness and securing our position as the premier audience measurement partner in the US.

What You Bring (Skills, Experience, and Qualifications)

Industry and Domain Expertise

• Extensive, senior-level experience in the US OOH advertising industry, with a deep understanding of the media currencies, buy/sell side relationships and the evolving landscape of Digital OOH.
• Strong familiarity with the data sets that power modern OOH measurement, including mobility data, multi-sensor tracking, and AI-driven modelling.
• Proven background working with US media owners, agencies, advertisers, and industry bodies.

Commercial and Strategic Leadership

• A proven track record of driving new business and revenue growth.
• A highly connected industry networker who can confidently represent Ipsos and leverage relationships to drive growth.
• Experience managing budgets, controlling costs, and translating market needs into actionable product strategies.

Team and Stakeholder Management

• Experience building and leading high-performing teams, specifically in research and measurement.
• Exceptional ability to communicate effectively with executive leaders, global steering committees, and local market leaders.
• A collaborative, "roll-up-your-sleeves" mindset, ready to jump on new opportunities.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! 

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $180,000 to $190,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

What’s in it for you: 

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture. 

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US 

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do. 

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual. 

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability. 

 

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About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!