Support Head of PR and Senior PR Associate to plan and execute digital PR campaigns that secure backlinks and media placements. Build journalist and influencer relationships, write and distribute press releases, create outreach and media lists, monitor news and competitor activity, collaborate with content and SEO teams, report on campaign performance, and proactively identify PR opportunities to meet client KPIs.
SUMMARY
As a Digital PR Associate you will support the Head of PR and Senior PR Associate ensuring all your campaigns achieve KPI at Rise at Seven. You will be an integral part of the team managing media relations on a set amount of accounts based in the US.
OBJECTIVES
- To land links and media placements on websites
- Own the results for PR campaigns
- Understand what stories and content press like to cover
- Understand what stories and content the industry creates and gets talked about/linked to
- Be aware of what competitors are doing to land links and media placements
- Spot opportunities to deliver above and beyond the link target or spot new hooks
- Understand why we are building links and how it impacts organic
RESPONSIBILITIES
- Deliver regular high-quality backlinks by creating PR and outreach campaigns
- Research and contact websites that can provide back-link opportunities
- Writing press releases
- Send out press releases and contacting press with stories and content
- Building relationships with journalists and the media in a range of industries
- Building relationships with influencers across industries too including Travel, Fashion and Lifestyle.
- Work closely with the content team to steer content strategy to ensure its PR able
- You’ll create and research stories
- You’ll create strong media lists
- You will continually monitor news and search for coverage opportunities
- You will get to know your clients, developing detailed knowledge of their businesses and sectors
- You will get to know your clients competitors, developing an overall knowledge of their PR activity and tactics
- You will work towards proactively seeking media opportunities for clients outside of any planned work
- Use social media to help you grow your media relations, skill set and understanding of the industry
- You’ll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients
- Gain exposure to the technical aspects of SEO to help develop your understanding of search engines
- Keep strategists and your manager up to date on results and struggles
- Completing performance reports (PR and social media)
KPIS
- To ensure all client KPIs are met on campaigns you are working on
- To ensure you have a solid outreach strategy on your campaigns and you are leading this with the PR strategist
- Begin to have an active role in raising the profile of the PR team through knowledge sharing and learnings from your outreach
REPORTING TO
Head of PR
WHAT WE CAN OFFER YOU
- A salary of $50K depending on experience
- A generous vacation allowance + public holidays
- Vacation loyalty program
- Work from anywhere for up to 1 month
- Your Birthday off
- Christmas and New Year office shut down
- Access to health care cover
- Company 401(k) program
- Enhanced maternity and paternity leave program
- Flexible and hybrid working
- Bucket list scheme - an opportunity to experience a life dream!
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EQUAL OPPORTUNITIES
At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.
Rise at Seven New York, New York, USA Office
New York, New York, United States
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