US Social Media Specialist I

This position is responsible for collaborating with marketing leaders, Corporate Affairs and Corporate Communications to build and manage social media communities for the respective business units. Develop and implement an integrated social media strategy and roadmap to address customers and internal audiences, as well as provide strategic oversight to all current and future syndicated (e.g. X, Facebook, LinkedIn) and niche social media initiatives across all media channels (e.g. website, mobile, email).

KEY RESPONSIBILITIES: 

• Research trends related to social media/networking and recommend adoption of strategic proposals. Assist in the creation of social media strategy.

• Identify proper social engagement venues and functionality, both internal and external.

• Identify opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix.

• Monitor the Company’s online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations.

• Solicit, create, and post content that attracts attention and encourages engagement, working with internal partners to achieve the desired business goal.

• Write and edit content for social media, blogs, video, and other internal and external communications.

• Review competitive analysis of social media between the Company and its competition. Partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization.

• Participate in social media governance committee (shape and advise an integrated editorial strategy).

• Lead the YouTube strategy, including shaping content, channel optimization, and advising on organic and paid initiatives.

• Drive on-site event content strategy, providing guidance and recommendations for execution.

• Identify and assist in the deployment of social media monitoring solutions.

• Engage with internal and external market research and agency resources to identify, understand, share and act-on emerging marketplace and competitive trends.

• Participate in special projects and perform other duties as required.

SPECIFIC KNOWLEDGE & SKILLS: 

• Experience developing social marketing tactics in B2B environment.

• Familiarity with creative tools such as Canva and other video editing tools and social editing apps.

• Knowledgeable in social media monitoring software.

• Demonstrated ability to influence social media landscape (e.g., gain followers in social media environment).

• Good project management and client/organizational persuasion skills.

• Ability to influence large organizations without requiring functional control.

GENERAL SKILLS & COMPETENCIES: 

• Good understanding of industry practices

• Proficient with tools, systems, and procedures

• Basic planning/organizational skills and techniques

• Good decision making, analysis and problem solving skills with ability to multi-task

• Good verbal and written communication skills

• Good presentation and public speaking skills

• Good interpersonal skills

• Basic conflict resolution skills

• Developing professional credibility

MINIMUM WORK EXPERIENCE: 

Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.