User Acquisition Manager

Fizz is the hottest Gen Z social platform in the world. Having started as America’s biggest college social app, Fizz is now allowing Gen Z globally to connect around their shared experiences and identities. College Fizz communities feature a private, moderated feed of posts from verified students, making it the most entertaining and authentic way to experience student life. Our newest product, Global Fizz, brings together all of Gen Z both domestically and abroad, providing a space to satisfy the 99% of life not on entertainment platforms like Instagram and TikTok. Fizz is on a mission to bring social back to social media.

We first launched Fizz at Stanford in July 2021 and have since seen >95% of undergraduates join the app, half of which use Fizz every day. Since raising a $25M Series B in July 2023, we have established ourselves as the dominant social app at 700+ colleges, have begun to generate revenue through advertising, and are actively expanding to communities beyond college. Most recently, Fizz hit #1 overall on the App Store charts in Saudi Arabia.

We have three primary goals for 2026: continue our expansion to the entire US college market, drive revenue growth through our revolutionary ads business, and rapidly expand to non-college students — both domestically and abroad. This role is central to that third goal.

We're looking for a User Acquisition Manager to own and scale Fizz's paid growth engine as we expand beyond college campuses into the broader US market and internationally. This is a builder role — you'll be the first dedicated performance marketing hire, setting strategy, standing up infrastructure, and running campaigns hands-on.

You'll sit at the intersection of marketing, product, and data. You understand that great performance marketing isn't just about CAC — it's about finding the right users, in the right markets, at the right moment in their lives, and then using product and retention data to validate that the growth actually worked.

• Own paid acquisition end-to-end across all channels (TikTok, Snap, Meta, Apple Search Ads, and emerging channels) for both US expansion and international market entry

• Lead international growth strategy, identifying priority markets, localizing creative and targeting approaches, and navigating platform and attribution challenges in non-US environments

• Own the MMP stack — maintain integration with mobile measurement partners (Airbridge), ensuring clean attribution, deep link tracking, SKAdNetwork compliance, and fraud monitoring across all paid channels

• Build a full-funnel measurement framework connecting paid acquisition data to in-app product analytics — tracking not just installs and signups, but downstream retention, engagement, and community activation metrics by cohort, channel, and creative

• Partner with the Product and Engineering teams to instrument the right events, interpret retention curves, and feed performance insights back into campaign strategy

• Own creative strategy and testing — develop a rigorous creative testing framework across static, video, and UGC formats; collaborate with design and social to iterate on winning concepts

• Collaborate with our growth specialist who developed and executed on the strategy that took Fizz to #1 in Saudi Arabia

• 2+ years of performance marketing experience with a proven track record of scaling paid channels in a high-growth consumer app

• Deep hands-on expertise with Meta Ads Manager, TikTok for Business, Google UAC, and Apple Search Ads

• Strong command of mobile measurement: MMP implementation and management (AppsFlyer, Airbridge, Branch, etc), SKAdNetwork/privacy-safe attribution, A/B testing, and fraud prevention

• Fluency in product analytics tools (Amplitude, Mixpanel, or equivalent) and the ability to independently pull and interpret cohort retention data, funnel analyses, and engagement metrics — not just rely on a BI team to do it for you

• Experience running international campaigns, including geo-targeted launches and navigating platform differences across regions

• Strong creative intuition with a structured approach to creative testing and iteration

The targeted compensation range for this role is $80,000 – $150,000 a year, based on job-related skills and experience. Fizz full-time employees are eligible for company-sponsored benefits and equity.

This is an onsite role based out of our New York, NY (Soho) office. Relocation assistance is available for the right candidate.