xAI’s mission is to create AI systems that can accurately understand the universe and aid humanity in its pursuit of knowledge. Our team is small, highly motivated, and focused on engineering excellence. This organization is for individuals who appreciate challenging themselves and thrive on curiosity. We operate with a flat organizational structure. All employees are expected to be hands-on and to contribute directly to the company’s mission. Leadership is given to those who show initiative and consistently deliver excellence. Work ethic and strong prioritization skills are important. All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates.
We’re looking for a passionate UX Designer – Growth / Monetization to own the end-to-end subscription experience and drive measurable growth for xAI’s consumer and platform products. You’ll design intuitive, high-conversion journeys that turn curious users into loyal subscribers: optimizing discovery, pricing, checkout, onboarding, billing, upgrades/downgrades, retention nudges, and churn prevention.
You’ll work closely with growth leads, engineers, researchers, and revenue stakeholders to turn complex business requirements into elegant, accessible, and delightful experiences that directly impact sign-ups, retention, expansion revenue, and lifetime value.
This is an excellent opportunity for a data-driven UX designer who combines deep user empathy, rigorous experimentation, systematic thinking, and hands-on design craft — and who loves both strategic growth discovery and pixel-perfect execution.
Responsibilities- Lead end-to-end Growth UX for subscription products and monetization features across web, mobile, and cross-platform surfaces
- Conduct targeted user research (funnel analysis, usability testing, interviews, surveys, A/B test deep-dives, contextual inquiry) focused on subscription decision points and translate insights into high-impact design decisions
- Create subscription-specific deliverables: user personas, journey maps, service blueprints, growth funnels, task flows, pricing & billing architecture
- Design and prototype high-conversion flows: discovery/pricing pages, checkout, account & billing management, upgrade paths, retention sequences, win-back experiences
- Collaborate daily with growth, product, and engineering teams to define requirements, technical constraints, experiment roadmaps, and prioritization
- Facilitate design critiques, growth workshops, and rapid alignment sessions with cross-functional stakeholders
- Operate in continuous discovery and delivery cycles (Agile/Lean) with a strong bias toward rapid experimentation and iteration
- Maintain and evolve design-system components for all subscription touchpoints in partnership with UI designers
- Measure and iteratively improve design impact using qualitative feedback + core growth metrics (subscription conversion rate, churn, upgrade/expansion revenue, LTV, task success, NPS/CSAT, funnel drop-off, etc.)
- 3–7+ years of professional UX design experience with a strong emphasis on growth UX, subscription products, SaaS monetization, or consumer subscription apps
- Strong portfolio demonstrating end-to-end ownership of shipped subscription/growth features — include case studies with clear problem statements, process, design decisions, experiments run, and quantifiable business outcomes (conversion lifts, churn reduction, revenue impact, etc.)
- Mastery of modern UX tools: Figma (primary), FigJam / Miro, and familiarity with at least one advanced prototyping tool beyond Figma (ProtoPie, Framer, Principle)
- Solid command of user-centered design principles, interaction patterns, accessibility (WCAG), and growth-design best practices (friction removal, progressive disclosure, personalization, loss aversion, etc.)
- Proven experience conducting and synthesizing qualitative + quantitative research, including funnel/deep-dive analysis and A/B test interpretation
- Excellent communication & storytelling skills — able to present and defend designs to non-designers using data and growth narratives
- Comfortable working in ambiguous, fast-moving environments with imperfect information and aggressive growth targets
- Direct experience designing subscription experiences for consumer products
- Track record of optimizing pricing pages, checkout flows, billing portals, or churn-prevention sequences with measurable revenue impact
- Deep familiarity with experimentation frameworks (A/B testing, multivariate, bandit tests) and growth metric frameworks (AARRR / Pirate Metrics, North Star metrics, retention curves)
- Hands-on experience contributing to design systems and reusable subscription component libraries
- Previous exposure to front-end development basics (HTML/CSS, responsive behavior, design tokens)
- Background in service design, content strategy, or UX writing for monetization and retention touchpoints
Base Salary- $120,000-280,000 plus equity
xAI is an equal opportunity employer. For details on data processing, view our Recruitment Privacy Notice.
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