Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role:
Burson is looking for a Vice President, Earned Media to join our Corporate & Public Affairs Earned Media team. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs focused on top tier earned media relations.
You will support client business priorities with earned media strategy and planning such as Thought Leadership, Executive Visibility, Purpose and Reputation/Crisis in addition to providing deep expertise in senior level Media Training.
The right candidate has deep experience and understanding of Corporate Communications for large global brands with demonstrated experience connecting the dots with top tier media and news influencers through storytelling.
If you’re a consumer of news with a heavy media diet and strong news instincts, Burson is a place where you’ll thrive, working on F500 global clients in a fast-paced Newsroom like environment.
What you’ll do:
- Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conversative and emerging media spaces.
- Drive development of earned media relations strategies and tactics, delivering results.
- Integrate and highlight Burson’s proprietary technologies to support innovative and creative earned media storytelling opportunities.
- Serve as an SME in the Earned Media practice, with exceptional media training experience.
- Play a lead role in mentoring junior team members and support professional development opportunities.
- Develop and grow client relationships, acting as day-to-day point of contact.
- Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
- Act as the client’s go-to source of information for industry and media trends and corresponding opportunities for new perspectives
Experience that contributes to success:
- Minimum 10-12 years of public relations work experience in the corporate communications sector with top-tier national media. Agency experience is a plus.
- Track record of developing proactive, positive storytelling for clients at the corporate level
- Cultivator of new and existing media relationships
- Demonstrated media relations success including strategy and successful/measurable outcomes
- Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
- Ability to manage complex relationships diplomatically and consultatively
- Ability to think innovatively; develop creative solutions and new programs
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson New York, New York, USA Office
New York, New York, United States
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