Vice President, Leisure Travel Marketing

Job Description
Chase Travel is looking for a visionary leader poised to revolutionize the luxury travel landscape. This role is dedicated to crafting innovative strategies that captivate discerning travelers and elevate brand visibility for prestigious names like FROSCH. By leveraging cutting-edge marketing technologies and a data-driven approach, the Vice President will drive revenue growth and establish Chase Travel Group as the premier choice for luxury travel experiences.
As a Vice President of Leisure Travel Marketing within Chase Travel, you will be tasked with the development and execution of integrated marketing strategies aimed at promoting demand, enhancing brand visibility, and accelerating travel sales. Your role as a seasoned marketing professional will involve leveraging your deep experience in digital marketing, email marketing platforms, social media strategy, and performance marketing within the leisure travel or luxury space. With a customer-first, data-promoten mindset, you will be responsible for crafting personalized targeting strategies and merchandising plans to promote revenue growth and establish Chase Travel Group and our advisory brands as a premier offering for luxury travelers.
Job responsibilities

• Innovate and Inspire: Develop and implement dynamic demand generation and growth marketing strategies that captivate and retain customers for Chase Travel Groups' prestigious brands, FROSCH and Valerie Wilson Travel.
• Drive Performance: Spearhead the creation of a high-impact performance marketing framework that accelerates travel sales and boosts profitability.
• Engage and Expand: Lead the charge in planning, executing, and optimizing social media and paid media campaigns across diverse platforms to maximize reach and engagement.
• Personalize and Connect: Harness the power of marketing technologies to elevate email marketing efforts, ensuring personalized and impactful communication with our target audience.
• Analyze and Optimize: Dive deep into marketing performance data to extract insights and refine campaigns for enhanced ROI and customer engagement.
• Collaborate and Create: Work hand-in-hand with cross-functional teams, including creative, travel advisors, and supplier relations, to align marketing strategies with overarching business objectives.
• Visualize and Communicate: Partner with Analytics teams to craft digital dashboards with KPIs that align with travel platform engagement and revenue goals, delivering insights to key stakeholders through regular updates.
• Lead and Innovate: Stay ahead of industry trends and emerging technologies to ensure Chase Travel Group remains a trailblazer in luxury travel marketing.
• Partner and Achieve: Cultivate and manage relationships with external agencies and partners to amplify marketing efforts and achieve business goals.

Required qualifications, capabilities, and skills

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in performance and demand marketing.
• Proven track record of crafting and executing successful digital marketing campaigns.
• Expertise in email marketing platforms and social media strategy.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, matrixed, and dynamic environment.
• Creative thinker with a passion for travel and innovation.

Preferred qualifications, capabilities, and skills

• Experience in the leisure travel or luxury space highly preferred.
• Ability to create solutions based on customer needs and insights.
• Possesses an entrepreneurial spirit and is passionate about building new businesses and forging new paths.
• Strategic thinking with strong interpersonal and influencing skills to drive collaboration, innovation, and growth.
• Team player who can work effectively across the JPMC organization and assume leadership roles to drive results.
• Attuned to changing market dynamics, customer needs, emerging marketing technologies, and their impact on the business.
• Comfortable in a deadline-driven, fast-paced environment, with flexibility and willingness to adapt and change course as needed

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.