Vice President, Market Strategy and Understanding

Who We Are: 

Ipsos is now the third largest market research company in the world, present in over 90 markets and employing more than 18,000 people. Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers and employees. 

Our business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative and observational techniques.

We are passionately curious about Society, Markets and People. “Game Changers” – our tagline – summarizes our ambition: we provide true understanding and make our changing world easier to navigate, so that our clients can make faster, smarter and bolder decisions.

  

About Market Strategy and Understanding: 

The Market Strategy & Understanding Research (MSU) Service Line is a strategic research team that delivers contextual understanding to help clients navigate dynamic markets and drive brand success. We power marketing strategy through data-enabled counsel to our clients on:

What to KNOW - Market Intelligence: Uncover what people SAY, FEEL, DO

Where to PLAY - Opportunity Assessment: Identify and prioritize opportunities

How to WIN - Brand and Portfolio Strategy: Optimize POSITIONING and ASSETS

These programs may include Attitude & Usage (A&U), Jobs to be Done (JTBD), Market Landscape, White Space Exploration, Segmentation, Path to Purchase, Market Sizing, Brand Positioning, Brand Architecture, Growth/GTM Strategy and Thought Leadership.

The Vice President of MSU is a senior research and account management position responsible for developing an MSU team and building partnerships and relationships with internal Ipsos groups and clients. The MSU VP is financially responsible for a specific group of clients and business development based on geography, specific practice and/or sector and market demand.

Skill Set Required:

• Strong experience with custom survey design, sampling plans and analysis 
• Experience ideally includes consumer, brand, and shopper insights and techniques
• Ideal candidate will have experience designing research for B2B and B2C audiences alike.
• Global research experience is preferred. 
• Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research
• Strong communications skills; know how to translate complex data into easy to understand, actionable insights
• Ability to develop strong client relationships – hearing the client need, identifying the right solution and preparing a convincing proposal – then growing that relationship over time

• At least 10 years of experience in quantitative market research and consulting​, with a deep specialization in the Tech and Media sectors.

  
  

Core Competencies: 

• Keen sense of diplomacy and ability to manage difficult situations, both internal to our team and external with clients and other Ipsos service lines.
• Strong mediation and facilitation skills. Be the person trusted by your team to step in and solve problems
• Deep expertise of MSU design and research methodologies. Be able to innovate within our team and with other service lines to create cutting-edge methodologies that help drive our clients’ business needs.
• Strong written and presentation communication skills.
• Strong business development focus that supports organization and growth strategy
• Transformational leadership skills; leads with empathy. 
• Acts as a coach & mentor to team members
• Helps define & support MSU culture and organizational changes 
• Demonstrates leadership externally; presents at industry conferences, writes POV’s etc.. seen as a subject matter expert
• Clear vision. Provides compelling inspiration to others and able to deliver compelling strategic insights to our internal/external clients
• Ability to represent the needs of the business over the exclusive needs of the team. To be able to have “tough” conversations when the business and individual needs are not aligned.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $140,000 to $150,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US

Why Work at Ipsos | CA

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#LI-TM1 #LI-Hybrid

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the TeamThe Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.  We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).