Vice President, Marketing and Communications (Remote)

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.

A technology company on a mission to take on the craziness and complexity of the US healthcare system and make it work better for everyone it touches, Availity is one of the best kept secrets in American healthcare.

Enabling real-time collaborations between millions of providers and 95% of US health plans, our scale is humbling. Every year, we manage half of all provider-payer interactions, move about 10% of US GDP through our network, and mine our unmatched body of healthcare data for insight into what’s going right and wrong at each step in the patient journey – then shape innovations that unlock new ease and value for everyone in the system. 

Reporting to the Chief Growth Officer, the Vice President of Marketing & Communications is a market-facing enterprise leader responsible for shaping and executing Availity’s modern, data-driven marketing and communications strategy to accelerate growth, strengthen category leadership, and deliver measurable business impact.

This leader will elevate marketing into a true growth engine—powered by data, intelligent automation, and deep customer insight—to drive pipeline, revenue, and brand differentiation. They will champion innovation, continuously reimagining how marketing works to increase speed, precision, and scalability across the organization.

The VP will build and lead a high-performing, creative, and accountable team; foster a culture of continuous learning and talent development; and balance bold, visionary thinking with disciplined execution. They will also ensure Availity shows up in the market with a clear, credible, and consistent voice that earns trust and amplifies our leadership.

Availity is no longer content to be one of healthcare’s best-kept secrets. The industry needs a louder champion—a provocative advocate and a voice of clarity in a system overdue for change. While new entrants chase valuations, we remain focused on something more meaningful: making the healthcare system work better for everyone it touches.

This role is a rare opportunity to help lead Availity through a transformational moment. As the VP of Marketing & Communications, you will be a primary catalyst in bringing our newly defined market position to life, helping us step forward with greater confidence, sharper differentiation, and a more forceful voice. Over the past six months, we’ve refined and validated our positioning with healthcare payers, providers, and health IT leaders. The response has been clear: the market is ready. Now we’re looking for a leader who can unleash it.

Sponsorship, in any form, is not available for this position.

Location: Remote, US
 

Why you want to work on this team:

• This role offers the chance to build the voice, growth engine, and market presence of a company that already matters deeply—but is now ready to lead more visibly and more boldly.
• Passionate about driving transformation for a fast-growing healthcare technology company.

To be qualified for this position you have:

• 12+ years of progressive marketing leadership experience, including executive roles.
• Proven success driving measurable growth in complex environments.
• Expertise across product marketing, digital, brand, and communications.
• Demonstrated ability to build AI-enabled, high-performing marketing organizations.
• Strong track record of leading transformation, scaling teams, and improving operational efficiency.
• Strong executive presence with experience influencing senior stakeholders and Boards.
• Well-versed in evolving marketing trends and competitive strategies in the technology landscape.
• Strong grasp of end-to-end product lifecycle and its alignment to go-to-market success.
• In-depth knowledge of market intelligence and competitive positioning.
• Healthcare industry exposure preferred.

You will set yourself apart with:

• Proven track record in helping established companies unlock greater market recognition through stronger positioning, clearer differentiation, and a more prominent voice.
• Strong healthcare technology or technology experience.
• Demonstrated success modernizing marketing through AI, automation, and data.

What you will be doing:

Enterprise Strategy & Growth Leadership

• Defining and leading an integrated, enterprise-wide, market-facing marketing and communications strategy aligned to growth objectives and long-term value creation.
• Translating business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI.
• Positioning Availity as a category leader through differentiated positioning, thought leadership, and market-shaping narratives.
• Leading omnichannel engagement anchored in high-quality content creation by bringing a clear, distinctive voice and leveraging modern formats (including video and social) to ensure Availity is consistently discovered, understood, and trusted across digital, field, and AI-driven channels.

Innovation & Intelligent Automation

• Championing the adoption of AI, automation, and advanced marketing technologies to increase productivity, personalization, and speed-to-market.
• Identifying and scaling high-impact automation opportunities, reducing manual effort while improving quality and consistency.
• Building a test-and-learn culture, leveraging experimentation, predictive insights, and emerging technologies to continuously improve outcomes.
• Ensuring marketing operations are data-driven, adaptive, and future-ready.
• Continuously evolving the marketing operating model to support scalable growth.

Execution Excellence

• Establishing a rigorous operating system with clear metrics, dashboards, and performance visibility across all marketing functions.
• Driving accountability for outcomes tied directly to pipeline generation, revenue growth, and customer engagement.
• Designing high-impact engagement strategies (including events and experiences) that drive pipeline velocity and deepen relationships.

Integrated Marketing & Brand Leadership

• Overseeing end-to-end strategy and execution across Marketing.
• Partnering with the Go-To-Market team on strategy, positioning, and messaging to support product growth and competitive differentiation.
• Ensuring a consistent, compelling brand experience across all customer touchpoints.
• Aligning marketing closely with sales to improve conversion and customer lifecycle outcomes.

Corporate Communications

• Overseeing and serving as a strategic advisor on corporate communications, public relations, and executive messaging to elevate brand trust and credibility.
• Owning enterprise crisis management and crisis communications, ensuring preparedness, rapid response, and clear, coordinated messaging to protect and strengthen the company’s reputation.
• Ensuring clarity, alignment, and impact across internal and external communications.

Talent Strategy & Leadership

• Building and leading a high-performing team, with strong accountability for both outcomes and behaviors.
• Developing future leaders through coaching, mentorship, and stretch opportunities.
• Fostering a culture of ownership, innovation, and continuous improvement.
• Prioritizing talent development, succession planning, and capability building to future-proof the organization.

Executive Partnership & Influence

• Partnering with executive leadership to align marketing strategy with enterprise priorities.
• Serving as a trusted advisor to sales, product, and cross functional leaders
• Communicating strategies, performance, and investment decisions clearly and with impact to executive leadership and the Board

Availity culture and benefits: 

• Availity is a certified “Great Place to Work”! Culture is important to us and there are many ways for you to make your mark here!
• We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office. 
• Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too!
• Don’t feel like wearing business attire? Cool, you can wear jeans – we are a casual place.
• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one! 
• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits. 
• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• Interested in furthering your education? We offer education reimbursement!
• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents. 
• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Next steps: 

After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process. 

Interview process:  

• Recruiter Recorded Video Pre-Screen
• Video Interview with the Chief Growth Officer
• Video Panel Interview
• Series of Video Interviews with our C-Suite Executives

Video Camera Usage:

Availity fosters a collaborative and open culture where communication and engagement are central to our success.  As a remote first company, we are also camera-first and provide all associates with camera/video capability to simulate the office environment. If you are not able to use your camera for all virtual meetings, you should not apply for this role.

Having cameras on helps create a more connected, interactive, and productive environment, allowing teams to communicate more effectively and build stronger working relationships.  The usage of cameras also enhances security and protects sensitive company information. Video participation is required to ensure that only authorized personnel are present in meetings and to prevent unauthorized access, data breaches, preventing social engineering, or the sharing of confidential information with non-participants.

Disclaimers:

Availity is an equal opportunity employer and makes decisions in employment matters without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.

Availity is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. When required by state law or federal regulation, Availity uses I-9, Employment Eligibility Verification in conjunction with E-Verify to determine employment eligibility. Learn more about E-Verify at http://www.dhs.gov/e-verify.

Click the links below to view Federal Employment Notices.

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