Vice President, Omnichannel Strategy

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Role:

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.

As VP, Omnichannel Strategy, you will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media). This is a high-visibility leadership position within the agency and comes with heavy client-facing responsibilities. This role offers remote flexibility. You will report to the SVP, Omnichannel Strategy.

You Will:

• Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving results for both the agency and its clients.
• Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
• Guide the research process to uncover applicable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into effective omnichannel strategies and tactical executions.
• Foster client partnerships, being a senior advisor to enhance the agency's role as a trusted strategic partner and promoting the delivery of exceptional customer experiences.
• Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
• Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
• Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
• Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
• Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
• Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.
• Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices within and beyond healthcare.

You Will Bring:

• 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
• Experience working within pharmaceutical, medical device, or life sciences sectors, with an understanding of their unique regulatory environments and customer engagement needs.
• Expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
• Experience with multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
• Experience balancing strategic oversight with a hands-on approach to develop and execute channel and digital marketing plans.
• Experience managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Ability to influence and align cross-functional teams and senior stakeholders internally and externally.
• Experience using analytics, Voice of Customer (VoC) insights, and performance metrics to guide optimization and measurable results.
• Grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
• Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
• Expertise in latest trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
• Proactive in identifying new opportunities for client success and internal agency growth.
• Experience developing impactful presentations, thought leadership content, and workshops.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.