About Online Communities and Panels:
The Communities and Panels team gives clients real-time access to their consumers via an engaging, social platform. Research activities include quant and qual – and regardless of approach, always encourage proactive, in-depth feedback through asking, listening, discussing, and co-creating.
What makes this role important at Ipsos?
In this role you will be responsible for leading a team and accelerating the growth and retention of business within Ipsos’ online communities and panels practice. The role requires excellent organizational and interpersonal skills, a strong understanding of consumer engagement and how it can be leveraged to support our clients, combined with practiced experience in brand and marketing strategy and how insights play a critical part in the process. You will oversee and support teams across the US. You will also be part of the senior management team driving the future of the practice.
Role Purpose
The VP of Panel Management will lead the strategy, health, and operational excellence of our global quantitative proprietary panels. You will be responsible for the end-to-end lifecycle of our panelists—from recruitment and engagement to retention and data quality—ensuring we maintain a "gold-standard" respondent pool that supports complex, multi-market research initiatives.
Key Responsibilities:
Strategic Global Leadership
- Panel Roadmap: Influence and support the development of a 3-year strategic roadmap for global panel expansion, focusing on high-growth markets and niche B2B/Consumer segments.
- Budget & P&L Ownership: Manage panel budgets, optimizing the balance between recruitment costs, incentive spend, and panel lifetime value.
- Commercial Support: Act as a subject matter expert during the sales process, advising clients and internal teams on feasibility, sampling methodology, and panel capabilities for large-scale bids.
Operational & Executional Excellence
- Sampling & Fielding: Optimize automated sampling protocols to ensure representative delivery while minimizing "panel fatigue."
- Process Standardization: Standardize operational workflows across regional teams to ensure consistent data quality and delivery speed.
Quality Assurance & Compliance
- Fraud Mitigation: Implement and evolve advanced fraud detection (digital fingerprinting, bot-trap integration, and behavioral pattern analysis).
- Data Privacy: Ensure 100% compliance with global data protection regulations, including GDPR, CCPA, and industry standards like ESOMAR and CASRO.
- Panel Health Metrics: Establish rigorous KPIs for panel "freshness," churn rates, and response accuracy.
Engagement & Retention Strategy
- Incentive Management: Design and manage localized incentive structures that drive high response rates while remaining cost-effective.
- Member Experience (UX): Improve the panelist journey through mobile-first survey design, community features, and streamlined support systems.
Required Experience & Qualifications
- Experience: 10+ years in market research operations, with at least 5 years in a leadership role managing large-scale global panels.
- Technical Proficiency: Deep experience with panel management software (e.g., Cint, Forsta/Confirmit, Qualtrics, or proprietary builds) and data visualization tools (Tableau, PowerBI).
- Global Fluency: Proven track record of managing panels across diverse international markets, understanding the nuances of recruitment in emerging vs. mature markets.
- Quantitative Expertise: Strong grasp of statistical sampling methods, weighting, and data cleaning techniques.
If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $120,000 to $140,000 Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What’s in it for you:
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with the code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
#LI-AE1 #LI-HYBRID
The SMX Communities team gives clients real-time access to their consumers via an engaging, social platform. Research activities include quant and qual – and regardless of approach, always encourage proactive, in-depth feedback through asking, listening, discussing, and co-creating.
Ipsos New York, New York, USA Office
200 Park Avenue, 11th Floor, New York, NY, United States, 10116
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