Vice President, Product Trade Marketing

Job Description
The Product Trade Marketing Vice President within the Customer Lifecycle Team will oversee marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services-a key business within Chase's Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.
This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades. The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization.
Job Summary
As the Vice President of Product Trade Marketing on the Customer Lifecycle Marketing team, you will lead and drive marketing strategies to engage customers considering or completing credit card product upgrades or downgrades, partnering internally and externally to bring these strategies to life.
Job Responsibilities

• Lead product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
• Create and manage segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
• Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
• Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
• Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Required Qualifications, Capabilities, and Skills

• Bachelor's Degree required; MBA preferred
• 7+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired
• Experience working with multiple internal and external partners
• Strong oral, written communication, and presentation skills
• Logical, analytical thinker; identifies clear objectives, leverages data to develop strategies, and advanced understanding of success metrics
• Strong ability to influence and gain buy-in across teams
• Effective at prioritizing and managing multiple complex initiatives concurrently
• Results-oriented self-starter with strong problem-solving skills
• Promote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindset
• Thrive in a fast-paced, results-driven, highly dynamic environment

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.