Vice President of Sales, Health

Optimal is seeking a Vice President of Sales, Healthcare to drive revenue growth and expand our presence across the healthcare landscape, particularly with small to mid-size independent agencies. This is a senior, highly consultative individual contributor role focused on leading complex, high-value opportunities, building executive-level client relationships, and delivering strategic, data-driven solutions.

The Vice President of Sales, Healthcare will partner closely with the SVP of Sales and senior leadership to identify new business opportunities, grow key accounts, and shape go-to-market strategy within the healthcare vertical. This role is ideal for a seasoned seller who thrives in enterprise-level sales, brings a strong point of view on healthcare media, and is energized by winning and scaling meaningful client partnerships.

Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds. Optimal is an equal-opportunity employer. Optimal job offers are contingent on the results of a background check.

About the Health Division

Optimal pioneers the best integration of data and technology to reach and persuade audiences with the most efficient and effective digital advertising solutions in healthcare and beyond. We combine the highest quality data and brand-safe inventory to deliver the most efficient digital media solutions for consumer health brands and organizations. Fully permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Own and drive revenue growth within the healthcare vertical, focusing on large, complex, and high-value opportunities
• Lead the full sales cycle from opportunity identification through pitch, negotiation, and close
• Build and maintain senior-level client relationships, serving as a trusted advisor across key accounts
• Develop and execute strategic sales approaches tailored to client objectives, competitive dynamics, and market trends
• Lead the development of RFP responses, proposals, and pitch materials that reflect sophisticated targeting, activation, and measurement strategies
• Translate complex healthcare measurement frameworks, including NRx, script lift, cost-per-diagnosed patient, audience quality, and direct response metrics, into clear and compelling client value
• Serve as a subject matter expert in healthcare media, including endemic publishers and digital health platforms, to inform strategy and differentiate offerings
• Partner cross-functionally with analytics, product, campaign management, and operations teams to ensure strong execution and performance
• Identify and pursue new market opportunities, partnerships, and client segments to expand the organization’s footprint
• Maintain accurate pipeline tracking, forecasting, and CRM reporting to support revenue visibility and planning
• Collaborate with Finance on pricing, deal structuring, and revenue planning
• Attend conferences and industry events while professionally representing Optimal
• Maintain confidentiality and professionalism
• Ability to travel for in-person client meetings and conferences as needed
• Perform other duties as assigned

Healthcare Category Fluency

• Deep experience with endemic health publishers and digital platforms
• Strong understanding of competitive targeting and audience activation strategies
• Expertise in healthcare measurement, including NRx, script lift, cost-per-diagnosed patient, audience quality, and direct response
• Deep familiarity with targeting nuances across pharmaceuticals, clinical trials, OTC products, and hospital systems
• Ability to connect data, platforms, and analytics into cohesive, high-performing campaign strategies

Minimum Qualifications & Skill Requirements: 

• 8–12+ years of experience in digital strategy, healthcare advertising sales, or agency-side business development
• Proven success closing high-value, complex deals and consistently exceeding revenue targets
• Strong network of healthcare clients, partners, and industry relationships
• Deep understanding of platforms, analytics, campaign creation, and data strategy
• Highly client-focused with a consultative, problem-solving approach and strong ability to pitch, present, and write proposals
• Proficiency in CRM tools (Salesforce preferred), Google Apps, and Microsoft Office
• Excellent written and verbal communication skills with strong executive presence

Optimal is proud to offer the following:

The base salary is commensurate with experience, depending upon factors including, but not limited to, experience, skill level, education and location with an opportunity for limitless earning potential via commissions.

• Annual base salary range is $140,000 - $175,000,  depending upon factors including, but not limited to, experience, skill level, education, and location.is commensurate with experience, with an opportunity for limitless earning potential via commissions. 
• Open leave (paid time off)
• Paid Leave for new parents
• Five-Year Anniversary Reward
• 100% employer-paid health insurance for employees (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile Phone & internet reimbursement and much more

Office Hours

This position is based in New York metro area and is fully remote. Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday - Friday, with the expectation that evening and weekend work will be required as necessary.