VP, Activation - Amplifi Solutions

Job Description:

Overview 

• Client Success identifies client needs/opportunities, ensuring that both internal teams and clients clearly understand the value of Amplifi’s solutions. The team plays a pivotal role in aligning Amplifi’s offerings with client objectives, integrating the right partnerships and solutions to drive measurable impact. 

• Commercial leads Amplifi’s overarching commercial strategy—identifying, negotiating, and activating premier partnerships that power our best-in-class solutions and deliver diverse revenue growth 

• Solutions leads the sourcing, development, and commercialization of innovative new products and services to solve client challenges and deliver measurable value for both clients and dentsu.  

• Activation implements Amplifi solutions with a performance-first mindset—executing, optimizing, and reporting on campaigns across platform and direct channels to deliver the best outcomes for all (sanpo yoshi). 

• Data, Technology & Analytics drives Amplifi’s product, data, and analytics initiatives to ensure the effective implementation of our solutions and data driven tools 

• Revenue Operations designs and implements the infrastructure that protects and grows Amplifi’s revenue—ensuring accurate revenue recognition and compliant processes across all partnerships and programs.  

• Business Strategy shapes & drives the strategic direction of the Amplifi organization, connecting the dots between our big picture goals and the day-to-day work across all teams.  

• Build, coach, and retain high‑performing activation talent (Directors, Managers, Traders), ensuring clear career paths, succession, and coverage across priority accounts and channels.
• Set operating rhythms, QA standards, and escalation paths; foster a learning culture consistent with Amplifi & dentsu values.

• Define guardrails (eligibility, opt‑in language, vendor visibility standards, supply due‑diligence, brand suitability) and embed them in briefs, IOs, PMPs/PGs, and platform setups.
• Partner with Commercial and Revenue Ops to codify pricing constructs, disclosures, documentation, and audit artifacts (deal memos, worksheets, trafficking checklists, reporting evidence).

• Own in‑quarter pacing, revenue recognition hygiene, leakage prevention, and reconciliation in partnership with Revenue Operations.
• Operationalize revenue levers (media mix, principal inventory, rate cards, fees, supply curation) while protecting client outcomes.
• Build forecast models and scenarios

• Translate business problems into activation strategies using Amplifi products (e.g., Advantage, Modern Video, dentsu.audiences, commerce/retail media constructs), with measurable KPIs across efficiency, effectiveness, and impact.
• Stand up test‑and‑learns, define success criteria, and institutionalize learnings into playbooks.

• Oversee omnichannel execution: programmatic, CTV/video, audio, display, social, retail/commerce media, and direct IO.
• Ensure end‑to‑end craft: audience and identity setup, trafficking, brand safety/suitability, measurement, reporting, and optimization loops aligned to Amplifi’s commitments to Quality, Visibility, Vetted Supply, Safety, Opt‑In, and Outcomes.
• Troubleshoot complex issues, ensuring quick resolution and proactive solutions that align with the needs of both clients and internal teams. 

• Partner with Solutions to bring principal/proprietary offerings to life; with Partnerships/Commercial on supply strategy and deal economics; with DTA on data, tech, and measurement; and with Revenue Ops on compliant processes.
• Contribute to Amplifi pipeline reviews, status readouts, and leadership forums.

• Collaborate with Client Success to support client conversations, provide product expertise, and help drive adoption of new solutions.  Cultivate strong, trusted relationships with key clients and agency stakeholders to drive strategic partnerships. 
• Represent Amplifi in key industry forums, advocating for innovative solutions and thought leadership in the technology-enabled media space.
• Work closely with key stakeholders to optimize internal processes and communication around new product launches and activations. 

• 10+ years in digital media activation with progressive team leadership; proven ownership of programmatic and direct buying at scale.
• Demonstrable experience designing and operating in proprietary media constructs with transparent, audit‑ready processes.

• Strong commercial acumen (revenue management, forecasting), ideally within a solutions‑oriented or proprietary media context.

• Fluency in DSPs, data/identity, measurement, and supply curation across all formats, retail/commerce, and premium video, linear, social.

• Excellent stakeholder management and communication across executive, client, and ops audiences.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

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