VP, Art Director, Creative Digital - Calvin Klein

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

The VP, Art Director of Creative Digital is responsible for the on-brand, on-strategy execution of digital creative across all Calvin Klein global websites, emails and digital marketing.  You will deliver world-class digital-first Fashion / Lifestyle content ideas and creative direction to motion, UI/eComm, eCRM, and full-funnel digital/dynamic creative. This strong team leader will oversee the other members of the digital content creation team, including email designers and PDP art direction to develop quality experiences that dovetail business units' performance and brand/product messaging goals. As a leader of digital innovation, you will be instrumental in leading the business' evolution into a digital-optimized, mobile-first global presence.

What You'll Do:

• Lead the creative vision and design aesthetic for all global webstores, email, and digital marketing under the leadership of the SVP of Global Creative
• Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads, the VP of Strategy & Innovation and the designers, producers, motion artists and content strategists on your team
• Build out digital-first, mobile-first consumer touchpoints that can be adapted across all touchpoints, from digital advertising content to in-store experiential design
• Be a leader in translating consumer behavior insights from the eComm and web merch team into UI/UX solutions that are responsive, intelligent and adaptive to regional webstore designs
• Deliver nimble strategies for the creative execution of attractive and enticing landing page designs that guide the consumer journey through digital advertising to points of purchase on-site and externally
• Presents creative concepts, strategies and work to internal and external partners
• Continuously develop knowledge regarding new design trends, innovation in the creative field, customer experiences and technology
• Lead the training and development of your creative team, including delivering on guidance and clear direction, problem solving and people management
• Oversee the end-to-end development and completion of multi-channel digital campaigns, including being accountable to the quality of all end products, approving final eComm creative and overseeing final media channel deliveries
• Act as a brand steward and ensure clear and comprehensive communication to business partners and team members.

What You'll Bring:

Experience:

• 15+ years of digital creative direction experience within the fashion/lifestyle space
• Must have strong managerial/leadership competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment
• Progressive, cutting edge creative background
• Extensive experience working with graphic designers, front-end designers, motion artists/animators and eComm analysts/digital marketers in a creative-driven culture
• Bachelor’s Degree in Arts/Sciences (BA/BS)
• Must be driven by a responsive, mobile-first design philosophy and have expansive knowledge in the implementation of modular templates that are both beautiful and functional for global content consumption and user flow experience, working across different platforms
• Must be a strategic thinker and creative problem solver, with an ability to create outstanding work with high energy and maintaining positive morale
• Extraordinary attention to detail and understanding of the CALVIN KLEIN aesthetic
• Excellent communication, written verbal and presentation skills
• Must be a good listener, and have the ability to influence others
• Must have a strong desire to continually bring creative and cultural innovation to the process
• Strong work ethic, and relentless commitment to quality and efficiency
• Ability to lead, inspire and manage teams
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• Ability to navigate complexity
• Sophisticated understanding and proficiency of Sketch, InDesign, CSS, HTML, Figma

This position is not eligible for sponsorship.

 

Pay Range:$225,000 - $280,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible. This role is equity eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.