VP, Brand Partnerships - Health

Job Title

Job Description

About The Role:

VP, Brand Partnerships - Health & Pharma is a critical, executive sales leadership role responsible for driving transformative growth in a key vertical. You will function as the one of two senior sales leaders in the Health and Pharma reporting to the SVP of revenue.  You will own the market strategy and organizational development for the team, while overseeing a list of high-performing Health & Pharma accounts and relationships. We are seeking a powerful, data-fluent, and inspiring leader who maintains a high-visibility market presence and actively coaches and empowers their team. You will be a driven leader who understands how the digital publisher ecosystem is evolving—selling our full suite of solutions that includes endemic sites Verywell and Health and our full lifestyle portfolio including brands like PEOPLE and Better Homes and Gardens.  Our comprehensive product suite includes on and off platform media,  custom editorial content, and CTV.  You will relentlessly lead your team to sell into that evolution to achieve outsized revenue and market share growth.

Hybrid 3x a week- New York, NY

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About the Role’s Contributions:

The VP is expected to allocate their time across three core pillars of responsibility to ensure success:

45% - Sales & Revenue Strategy 

• Be a leading executive voice in the Health & Pharma advertising marketplace. Own the category's market positioning, identifying and capitalizing on emerging trends in pharma DTC and OTC

• Co-Develop and execute your team’s annual strategic sales plan focusing on key account prioritization to ensure aggressive revenue and market share growth.

• Assume full revenue accountability for your team, providing accurate, data-driven annual and quarterly revenue forecasts and performance insights to the executive team.

• Drive innovative, multi-platform solution selling by translating complex client business challenges into high-value, holistic advertising programs (e.g., custom content, data-driven programmatic, experiential, etc).

35% - Team Leadership & Development 

• Recruit, manage, coach, and inspire a high-performing sales team. Implement structured performance management, continuous coaching, and career development plans to foster a culture of accountability and excellence.

• Act as the executive sponsor for your team's top-tier client and agency relationships, ensuring deep, multi-level engagement (e.g., C-suite/EVP level) to solidify long-term, multi-year partnerships.

• Mentor the team in client advocacy and negotiation, ensuring all proposals are insight-led, financially sound, and aligned with client KPIs.

20% - Organizational & Operational Excellence 

• Serve as a commercial stakeholder for internal product, marketing, and editorial teams, championing the development of new, high-value, and scalable solutions specific to the Health vertical.

• Optimize the end-to-end sales cycle and execution workflow for your team, working with Account Strategy and Measurement teams to ensure best in class performance for clients.  

• Drive thought leadership internally and externally, helping to elevate the Company's brand by deepening relationships at key agencies and sharing market intelligence with the executive team.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelor’s Degree Preferred

Experience:

• A minimum of 15+ years of digital media and multi-platform sales experience, with a demonstrated track record of success in breaking into and significantly growing enterprise-level accounts.

• A minimum of 5+ years of sales management and executive leadership experience, including the successful management of Director or Sr. Director-level talent.

Specific Knowledge, Skills, Certifications and Abilities:

• Results-driven consistently meeting and exceeding revenue goals.

• Superior client management skills, and high degree of integrity and business ethics.

• Deep commercial expertise with Health, Pharma, and/or CPG clients is required. Must demonstrate fluency in compliance and client-side challenges within these regulated sectors.

• Demonstrated success in selling complex, high-margin solutions including custom content/studio services, first-party data products, advanced programmatic/PMP, CTV, and experiential activations.

• Strategic vision with the proven ability to transition between executive-level strategy and tactical execution.

• Demonstrated leadership presence, maturity, and impeccable judgment.

• Exceptional interpersonal and cross-functional leadership skills. Proven track record of influencing product, engineering, and editorial priorities to benefit the sales organization.

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.