VP Business Development - Crypto Markets

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals.

The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.

The VP of Business Development – Crypto will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, institutional allocators and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.

Sales Strategy & Growth

• Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of the current five ETFs offered by Franklin Templeton.

• Support the development and execution on opportunities for Franklin Crypto platform.

• Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals. Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.

• Identify, prospect, and convert high-value prospects to clients. Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.

• Help expand reach & presence of our digital asset product line-up across various market segments.

• Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc). Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).

• Set, meet and exceed quarterly and annual revenue targets.

• Conduct regular client meetings, product demos, and tailored presentations to drive adoption.

• Point of contact for negotiating commercial terms, contracts, and onboarding processes with new clients.

Market Presence & Promotion

• Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.

• Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.

• Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.

• Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.

• Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.

• Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process.

Frequent, yet judicious travel to meet with clients, prospects, and attend industry conferences throughout the region.

• A minimum of 7 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.

• Bachelor’s degree or equivalent experience.

• Relevant regulatory licensing in market (e.g. FINRA series 7).

• Demonstrated success in selling ETFs.

• Experience in product development and launching new investment product.

• Established network and credibility across both digital asset and traditional finance trading communities.

• Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.

• Skilled in relationship building and stakeholder engagement at the senior level.

• Proficient with sales enablement tools, including CRM.

• Energetic, proactive, and solutions-focused with a “Yes” mindset.

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $219,000 - $257,000, depending on location and level of relevant experience, plus discretionary bonus.

#LI-Hybrid

At Franklin Templeton, we believe your benefits should support your life, your goals, and your future. That’s why we offer a comprehensive Total Rewards package designed to help you thrive both personally and professionally.

- Paid Time Off: Three weeks of PTO in your first year

- Health Coverage: Competitive medical, dental, and vision insurance to support your well-being

- Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits

- Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities

- Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement

- Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.