VP, Comcast Advertising Strategy

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
In this role you will lead and influence cross‑functional teams in shaping organizational objectives and long‑range strategy, contributing a strong strategic POV and identifying enterprise strengths and weaknesses. In Comcast Advertising, this includes defining enterprise strategy, shaping long term priorities, and clarifying how the business competes and grows within a changing advertising ecosystem. This role will recommend the allocation of resources to existing businesses, the acquisition of new businesses, and the disposition of existing businesses. This role will oversee the Comcast Advertising Strategy team, which sits outside of the Comcast Advertising Business Units and partners with their Strategy leads closely. This role will set the overall direction of the Comcast Advertising Strategy function and ensure alignment across Comcast Advertising business unit Strategy teams. It will drive transformation and strategy execution to achieve business results and improve operating model clarity and speed. It will also create strategies that focus on competitive advantage and position Comcast Advertising for sustained growth, as well as serve as the connective tissue across the organization by convening the Strategy Council, shaping collective thinking, and ensuring stakeholders move in a coordinated, enterprise-wise alignment. This role will develop long-term plans that impact the achievement of business results, as well as recognize revenue potential in emerging opportunities and identifies capability and organizational needs required to execute effectively. This role will demonstrate leadership versatility and the ability to influence across a matrixed organization.
Job Description
Core Responsibilities

• Lead the development of Comcast Advertising's enterprise strategy by assessing market trends, business performance, and competitive dynamics, and by shaping clear priorities for long term growth.
• Partner across product, technology, operations, sales, data, and finance to translate strategy into actionable plans, clarify roles and decision processes, and strengthen the operating model to improve speed and execution.
• Guide transformation initiatives by identifying capability needs, organizational barriers, and opportunities to differentiate in the market, and by influencing senior leaders to align on direction and resource allocation.
• Create a company business model. Evaluate the economics and business models of specific products/services, companies and industry sectors. Plan organization direction and strategy accordingly.
• Support the launch of new products by working with key constituents across several business unit functions (e.g., product development, programming, operations, etc.) to ensure alignment with business objectives.
• Initiate business development and partnership discussions, including distribution, technology/product, content, and monetization deals.
• Develop strategy for environmental scans, organizational positioning analysis and other studies relating to the Company's growth and profitability.
• Lead a team of two employees, with potential for the team to grow over time.
• Communicate strategies and direction effectively across the organization.
• Exercise consistent independent judgment and discretion in matters of significance.
• Perform other duties and responsibilities as assigned.

Required Experience and Skills

• 7-12+ years in management consulting or corporate strategy with deep expertise in media and advertising, including hands-on familiarity with ad tech, converged TV, and the evolving video marketplace.
• Exceptional strategic problem-solving and executive level communication skills, with a proven ability to synthesize complex industry dynamics into clear frameworks, business cases, and C-suite recommendations that drive alignment.
• Demonstrated ability to influence and lead across a matrixed organization, navigating ambiguity, unblocking cross functional teams, and driving transformation in large-scale environments.
• Ability to captivate attention in routine conversations as well as formal presentations. Must be clear in message and able to translate complex details into day-to-day narratives
• Expertise in operating as a cross-functional partner, seeking to understand context, perspectives and insights when delivering a recommended plan

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Strategy Development; Problem Solving; Advertising; Strategic Influence; Executive Communications; Corporate Strategies; Management Consulting
Salary:
Primary Location Pay Range: $303,409.77 - $455,114.65
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Master's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +