Lead digital marketing and social media strategy to amplify brand and engagement across web and social channels. Manage content creation, paid and organic campaigns, KPIs, cross-functional stakeholder collaboration, and compliance with regulatory standards.
We are excited to welcome a VP, Digital Marketing & Social Media to our Marketing team, who will play a pivotal role in shaping and executing our digital marketing vision. The successful candidate will drive brand amplification and audience engagement on social media platforms and our websites, contributing to our firm's overall business objectives. This role offers an opportunity to collaborate with various business units, including investment banking and asset management, to create compelling content that resonates with our audience.
Responsibilities- Develop and execute a comprehensive digital marketing strategy aligned with firm-wide business objectives.
- Contribute to content strategy and own distribution (including posting content) across company websites, LinkedIn, X, Instagram, YouTube, and emerging platforms.
- Work with internal design and creative teams and external vendors to create compelling content focused on market insights and commentary in partnership. with investment banking, capital markets, asset management, structured products, and other business units.
- Translate complex financial concepts into compelling digital that is compliant with current regulatory standards.
- Lead paid and organic social campaigns, including audience targeting, and performance optimization.
- Establish KPIs and dashboards to measure engagement, reach, lead generation, and ROI.
- Manage the consistent implementation of brand guidelines and tone of voice across all online channels.
- Advise team of emerging digital trends, platform algorithm changes, and technologies, including AI-driven marketing tools.
- 5-10 years of experience in digital marketing and social media leadership roles.
- Bachelor’s Degree required (Marketing, Communications, Business, or related field preferred).
- Financial services experience required; capital markets or investment banking experience strongly preferred.
- Demonstrated success developing and scaling digital marketing strategies in a regulated industry.
- Deep understanding of social media platforms, AI and analytics tools, and marketing automation systems.
- Strong leadership and team management experience.
- Proven ability to translate technical financial content into accessible, engaging messaging.
- Data-driven mindset with strong analytical skills.
- Excellent communication, presentation, and stakeholder management skills.
- Experience working cross-functionally with senior executives and business leaders.
Salary range: $110,000 - $160,000 + annual discretionary bonus
About Us Cantor Fitzgerald L.P., with over 16,000 employees, has been a leading global financial services firm at the forefront of financial and technological innovation since 1945.
Cantor Fitzgerald & Co. is a preeminent investment bank serving more than 5,000 institutional clients around the world, recognized for its strengths in fixed income and equity capital markets, investment banking, SPAC underwriting, PIPE placements, commercial real estate, and for its global distribution platform. Capitalizing on the firm’s financial acumen and technology prowess, Cantor’s portfolio of businesses also includes Prime Brokerage, Asset Management, and other businesses and ventures. For 79 years, Cantor has consistently fueled the growth of original ideas, pioneered new markets, and provided superior service to clients. Cantor operates trading desks in every major financial center globally, with offices in over 30 locations around the world.
As one of the few remaining private partnerships on Wall Street, Cantor has the distinct ability to focus on long-term value creation and solid relationship building. Our structure allows us to respond quickly to client needs, develop solutions that address complex challenges, avoid the limitations of bureaucracy, and attract talented individuals who are driven to succeed.
Cantor Fitzgerald New York, New York, USA Office
499 Park Avenue, New York, NY, United States, 10022
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