VP, Growth Marketing

We’re looking for a performance-driven VP of Growth Marketing to lead customer acquisition and revenue-generating marketing at Pelago. You’ll own the full member enrollment funnel and be responsible for turning growth strategies into measurable business outcomes. You’ll build and lead a team that masters analytics, experimentation, and storytelling to attract and convert the right members at scale. This role will be a key part of the leadership team and will report to the COO.

This is a critical leadership hire as we accelerate toward our next phase of growth. If you're equal parts strategist, operator, and builder — and thrive in highly cross-functional, fast-paced environments — we’d love to meet you.

Own Revenue-Driving Growth Strategy

• Design and execute the full-funnel growth strategy to hit aggressive customer acquisition and revenue goals.
• Lead acquisition efforts across multiple channels, including email, direct mail, partnerships, precision marketing, and emerging channels.
• Drive continuous optimization of CAC, LTV, funnel conversion, and overall ROI.
• Bring a performance-marketing mindset to every step of the member journey — ensuring growth efforts are scalable, accountable, and measurable.

Build a Data-Driven Growth Experimentation Engine

• Champion a culture of testing, learn, and optimizing across all acquisition channels.
• Deeply understand and empathize with our members across the care continuum for substance use care.
• Use martech and analytics platforms to build dashboards, track KPIs, and surface insights in real time.
• Drive funnel analytics, segment performance, and campaign attribution to inform investment decisions and new opportunities.
• Use data to identify and prioritize new growth levers and high-impact experiments.

Lead a High-Performing Growth Team

• Grow and manage a best-in-class team across growth marketing, analytics, and growth product.
• Foster tight collaboration with product, engineering, design, and clinical teams to optimize enrollment flows and onboarding experience.
• Instill operational rigor, agile execution, and shared accountability across functions.

• Strong growth marketing expertise: Extensive experience leading growth/B2C marketing efforts across digital and non-digital channels at scale.
• Deep experience owning and optimizing the full B2C acquisition funnel — from awareness to conversion.
• Demonstrated success driving revenue and customer acquisition at a fast-scaling, data-driven company (healthcare industry a plus).
• Strong analytical toolkit — comfortable working with complex data sets, dashboards, and martech systems.
• Experience running high-velocity testing programs (A/B, multivariate, user segmentation, etc.).
• Exceptional cross-functional leadership skills with a bias toward action and ownership.
• First-principles thinker: The ability to identify novel and innovative ways to tackle challenges that haven’t been solved before.
• A strong passion to help millions with substance use issues on their recovery journeys.
• Genuine curiosity about emerging technologies, including AI, and a proactive mindset toward exploring how they can enhance work, problem-solving, and innovation at Pelago.

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage 
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program 
• Access to Reproductive & Family Planning Care 
• Substance Use Support for employees and family members

#linkedinremote