Leads integrated consumer communications programs that generate earned media and support brand business goals. Oversees media relations, social and influencer partnerships, brand collaborations, events, storytelling, and content production. Serves as a senior client contact, develops strategic recommendations, manages multiple workstreams, cultivates media relationships, identifies cultural opportunities, oversees written materials, mentors junior staff, and contributes to new business pitches.
Looking for something fresh?
Day One Agency is hiring.
Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.
We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new VP, Integrated Brand Communications. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.
Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.
We’re looking for a consumer-focused Vice President, Integrated Brand Communications, to join our growing leadership team and help insert our brands into some of the biggest moments in the cultural calendar with breakthrough programs rooted in earned media. The right candidate will be ambitious, hard-working, and knows how to create and execute programs and what it takes to tell a good story that drives PR results.
Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in New York City.
Job Description:
Job Description:
This Vice President, Integrated Brand Communications will create, lead and advance fresh, integrated communications programs that generate earned media across traditional and new outlets and channels for some of our top clients. You’ll partner with internal teams and external agencies to build and develop compelling, sharable storytelling campaigns across earned media and owned social channels.
The role is built for someone who understands the future of PR and how to tell a story that earns it in today’s quickly changing media landscape.
Responsibilities
Responsibilities for this role will include serving as a client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today’s media landscape, strong writing skills, and experience driving earned media results that connect back to a brand’s business goals.. This person will play a key role in creating and executing integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.
- Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
- Lead, develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with internal and external cross-functional teams.
- Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
- Be proactive, anticipate client needs and keep multiple workstreams moving
- Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
- Cultivate and foster relationships with key traditional and new media contacts in the consumer space
- Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
- Oversee and develop high-quality written materials, showcasing strong writing and storytelling skills
- Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
- Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients
- Participate in new business pitch development and/or presentations
Qualifications
- 10-12 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
- Experience working on a variety of large brands within the consumer category
- Prior experience in PR, consumer communications strategy, social and influencer strategy, brand partnerships and large-scale event activations
- Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
- Deep understanding of developing traditional and new media strategies and strong traditional and new media relationships
- Ability to manage multiple short- and long-term programs and deliverables simultaneously
- Excellent communication and writing skills
- Experience being the main client point of contact and engaging mid- to senior-level clients
- Experience mentoring and developing junior team members
- Entrepreneurial mindset
- Bachelor's Degree
- Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
Compensation + Benefits
We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $160,000 - $190,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.
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