VP Marketing, American Whiskeys + Agaves

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $224,960.00 to $281,200.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

The Vice President of Marketing for American Whiskeys and Agaves leads the long‑term brand strategy and growth agenda for one of the most dynamic portfolios in the spirits industry. This role shapes the future of iconic and emerging brands by building equity, driving performance, and elevating marketing capabilities across the organization. You will steward a multi-brand portfolio, including the unique and fast-growing Código brand, while partnering closely with founders, cross-functional leaders, and commercial teams. This is a rare opportunity to influence category leadership, inspire a high-performing team, and bring culturally resonant brand experiences to life.

Who will love this job

You are a visionary brand builder who thrives at the intersection of culture, creativity, and commercial impact. You lead with curiosity, empathy, and a growth mindset, and you know how to inspire teams through change and opportunity. You excel at navigating complex stakeholder environments, including founder-led brands, and you bring a collaborative, inclusive approach to every partnership. You are energized by shaping strategy, developing people, and delivering results that elevate both the business and the broader marketing organization.

What you’ll do

• Lead the development and execution of the annual brand operating plan, ensuring strategies and programs are culturally relevant, inclusive, and adaptable across markets.
• Build and strengthen brand positioning, digital strategy, and media engagement plans, delivering measurable improvements in brand equity, conversion, and market performance within 12–18 months.
• Partner with the Innovation Hub to shape timely, insight-driven innovation that fuels long-term portfolio growth.
• Collaborate closely with the Código Founder and team to co-create impactful marketing and commercial plans tailored to the U.S. market.
• Oversee multi-brand strategy development, serving as a key liaison to Brand Units and ensuring alignment, consistency, and cultural resonance across the portfolio.
• Manage significant marketing investment budgets, optimizing spend through ROI tracking, performance diagnostics, and data-driven course correction.
• Represent the Chief Marketing Officer in enterprise forums as needed, contributing to cross-functional leadership discussions and advancing organizational priorities.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You’ll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum 15 years of progressive business or marketing experience, including 10+ years leading brand management for multiple brands and teams.
• Experience in the American Whiskeys or Agave categories (both preferred).
• Demonstrated success in developing and executing brand strategy, digital marketing, and culturally relevant consumer engagement.
• Strong financial and business acumen, with experience managing significant budgets and driving ROI-based decision-making.
• Proven ability to lead through influence, collaborate across functions, and manage complex stakeholder dynamics, including founder-led environments.
• Commitment to diversity, equity, and inclusion, with a track record of building inclusive teams and integrating diverse perspectives into brand strategy.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support.  Check out PRUSABenefits.com for details. 

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

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