VP, MarTech Transformation

JOB SUMMARY
Lead the journey of leveraging data, analytics and prospect/customer segmentation to maximize performance marketing and creative messaging. Partner with multiple teams within Spectrum and outside to design and implement marketing analytics frameworks to track KPIs related to acquisition, retention, and engagement. Develop and optimize the MMM/MTA models to capture drivers and develop insights to improve performance by working across marketing, creative and sales teams about the effectiveness of campaigns. Lead the evaluation, implementation and ongoing management of marketing technology, integrating multiple rich data sources both internal and external. Stay updated on the latest trend in AI and develop use cases to leverage/test/pilot internally. Work across multiple stakeholder to design and implement technical solutions that prepare Spectrum for the future.
MAJOR DUTIES AND RESPONSIBILITIES

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Proactively identify areas to increase marketing efficiency where technical gaps or manual process could be reasonably automated or redesigned through deployment of solutions/tools, and initiate the review of those areas with responsible stakeholders.
• Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well informed decisions when using them.
• Coordinate with stakeholders to ensure that automation tools continue to support the needs of marketing teams; track marketing automation KPIs such as usage, throughput, automation fallout, etc.; communicate these KPIs to management with recommendations for optimization opportunities.
• Research best business practices within and outside the organization to establish benchmark data.
• Collect and analyze process data to initiate, develop and recommend business practices and procedures that focus on enhanced program quality, increased productivity and reduced cost.
• Lead efforts to design innovative and strategic business processes to create a sustainable competitive advantage and deliver process and administrative efficiencies.
• Utilize independent judgment on analysis of variable factors allowing for determination of a course of action.
• Determine how new information technologies can support re-engineering marketing processes.
• Utilize experience with benchmarking, business process analysis, re-engineering, change management and measurement to recommend and drive marketing process and systems changes and/or process-driven systems requirements.
• Advise leadership about developing functional strategies on matters of significance.
• Contribute to the identification of projects and business opportunities that foster innovation and meet strategic objectives through proactive process review and researching industry/competitive trends.
• Lead the design of innovative business processes and approaches, creating sustainable competitive advantage and administrative efficiencies.
• Interface with all areas and levels of leadership within the organization teams to advise and provide oversight of projects, key insights, and ensure project milestones and deliverables are implemented in a timely manner.
• Develop and manage detailed project documentation for care management projects of various scopes and scales.
• Establish and review program pipeline, progress, and ensures projects are delivering the desired business outcomes.
• Provide project and program coordination to guide the implementation of new processes and process modifications.
• Utilize the solutions and tools built to provide results to executive leadership.
• Additional projects as requested or required.

REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English
• Marketing subject matter expertise in the areas of process, operations and strategy
• Ability to understand data management including ETL, API, data staging, exception-based auditing and entity relationships
• Ability to analyze disparate data to draw meaningful conclusions
• Ability to understand the complexity of cross-functional teams working together to execute various existing customer and acquisition marketing campaigns
• Ability to understand requirements in the broadest context of business problems and recommend innovative solutions
• Strong business acumen balanced with analytical skills in order to see the big picture and draw out insights and observations
• Demonstrated ability to effectively interact with and influence all levels of the organization, including senior/executive level leadership
• Problem solver with a proven ability to lead in a fast paced, highly complex organization
• Proactive and high level of accountability / ownership
• High level of proficiency with Microsoft applications (Word, Excel, Visio, PowerPoint)
• Ability to design highly creative and innovative approaches to problems
• Demonstrated ability to effectively lead through change
• Excellent interpersonal, organization, communication and presentation skills
• Must be passionate about contributing to a Marketing organization focused on continuously improving processes and both internal and external customer experiences

Required Education
Bachelor's degree
Required Related Work Experience and Number of Years
General management experience - 10+
Consulting and/or process improvement - 10+
Work within a Marketing agency or organization - 10+
Program/project management experience - 10+
Leading and implementing pre- and post-deployment assessment and analysis - 10+
Analytics and data management - 5+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Preferred Education
Master's degree
PMP certification and/or Lean / Six Sigma Certification
Preferred Related Work Experience and Number of Years
Cable industry leadership experience
WORKING CONDITIONS
Office environment
Some Travel required
XMK019 2024-38466 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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